Manager, Influencer & Social Creative

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A little about us

The Creative Lab team sits at the core of how our brand shows up to the world. We are a fast-paced group of creative makers, thinkers, and strategists dedicated to defining Yahoo's cultural footprint. Within Creative Lab, our team creates original social content and partners with influencers and creators to build authentic connections with our audiences.

Position Overview

We're looking for a culture-obsessed creative to manage Yahoo's influencer partnerships and content creation as our Manager of Influencer & Social Creative.

Sitting at the intersection of brand, culture, and the internet, this role will shape how Yahoo shows up across social, turning real-time moments into memorable content that people actually want to engage with. You'll bring a social-first mindset to everything you do by thinking in memes, writing with precision, and executing ideas at the speed of culture.

You're equal parts creative thinker, maker, and connector. You don't just identify trends. You're early to them. You don't just write briefs. You help craft narratives that people want to participate in. You don't just manage content. You make the internet care. You instinctively see creators as collaborators, and know how to build ideas with them.

Key Responsibilities

• Manage end-to-end influencer collaborations, from creator casting through briefing, execution, and campaign delivery.

• Write and guide sharp creator briefs and ensure ideas are executed at a high creative standard.

• Build strong partnerships with influencers and serve as a trusted collaborator throughout the creative process.

• Partner with Creative Lab teammates and agency partners to develop and execute Yahoo's social content across platforms, including short-form video, memes, copy, reactive content, and campaigns.

• Identify emerging trends, formats, and cultural moments, then translate them into actionable ideas with speed and strong creative judgment.

• Balance social-first, lo-fi content with strategic, high-impact storytelling.

• Partner cross-functionally with Communications, Brand Marketing, Product Marketing, Legal, and agency partners to bring campaigns to life.

• Be a thoughtful creative partner who gives and receives feedback with humility.

• Be comfortable appearing on camera as needed.

• Leverage AI tools to accelerate creative ideation, streamline content development, and improve creative workflows while maintaining a high bar for quality and originality.

Qualifications

• 4+ years of experience in social media management, content creation and influencer management.

• Proven ability to develop and execute culturally relevant creator campaigns.

• Experience writing creative briefs and collaborating directly with creators to develop compelling content.

• Exceptional writing and editorial skills with a strong point of view on voice and tone.

• Deep understanding of internet culture, platform dynamics, creator ecosystems, and evolving social behaviors.

• Strong creative instincts paired with strategic thinking.

• Ability to move quickly without sacrificing quality or clarity.

• Experience working cross-functionally and leading creative collaboration.

• A portfolio that demonstrates original creative thinking, excellent execution, and measurable business impact.

• A strong point of view on what makes content culturally relevant (and what makes it cringe).

Preferred Qualifications

• Experience working for or with a major consumer technology or media brand.

• On-camera or creator experience with a strong understanding of what makes content resonate.

• Familiarity with social listening, analytics, and performance measurement tools.

Work Requirements

• Occasional travel and weekend work required.

What Success Looks Like

• Build highly collaborative relationships across Brand Marketing, Product Marketing, Communications, Legal, agency partners, and creators that enable fast, effective creative execution.

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $82,125.00 - $171,250.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.