Manager, Digital and Programmatic - Retail

Job Description:

The Manager executes media campaigns and will focus on retail ROAS goals. They ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally and with clients. They are responsible for managing daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned.

The ideal candidate is well-versed in the planning process and demonstrates the ability to translate a brief into campaign strategies and eventually into tactical plans within buying platforms or insertion orders. They demonstrate subject matter expertise and in-depth knowledge of the buying platforms and partners they are responsible for operating. This person's location can be anywhere on the West or East Coast.

Key Accountabilities:

• Responsible for managing a portfolio of campaigns across channels in platform and with direct partners

• Provide oversight of plans to ensure optimizations and pacing are delivering expected performance

• Analyze data to interpret results and communicate insights and optimization recommendations

• Ensure pre-launch and post-launch QA processes are properly completed for all campaigns

• Collaborates with all other teams to complete joint presentations & responsibilities as assigned

• Manage RFP process; review proposals, negotiate media plans and develop tactical recommendations showcasing strong rationale and innovative thinking

• Assists with proposals and overarching campaign strategy, consistently demonstrating exceptional project management beyond basic campaign demands

• Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns

• Assist with pixel and tag generation, implementation, and quality assurance.

• Demonstrate a foundational understanding of digital media ecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party ad verification partners, etc.)

Qualifications

• 3+ years of experience within the digital and programmatic industry

• Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.

• Experience across other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar planning/financial platforms, etc.

• Advanced understanding and experience with industry trends and challenges, such as SPO and cookieless

• Experience with troubleshooting/auditing PMP/PG deals

• Experience in developing and training junior team members

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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