The Lifecycle Marketing Senior Specialist will develop and analyze lifecycle marketing programs to enhance user engagement and retention for an AI platform.
Job Title: Lifecycle Marketing Senior Specialist
Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job ID#: 170342
Contact: [email protected]
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
* Own lifecycle programs across onboarding, engagement, retention, and reactivation
* Design and optimize automated journeys using behavioral segmentation and user signals
* Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
* Partner with product, data, and marketing teams to support launches and drive feature adoption
* Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
* 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
* Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
* Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
* Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
* Exposure to both B2C and B2B or product-led environments is a plus
Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job ID#: 170342
Contact: [email protected]
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
* Own lifecycle programs across onboarding, engagement, retention, and reactivation
* Design and optimize automated journeys using behavioral segmentation and user signals
* Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
* Partner with product, data, and marketing teams to support launches and drive feature adoption
* Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
* 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
* Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
* Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
* Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
* Exposure to both B2C and B2B or product-led environments is a plus
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What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
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