Lifecycle Marketing Assistant

FIGS is hiring a Lifecycle Marketing Assistant to support retention strategies across 30+ international markets, focusing on email, SMS, and referral programs to drive engagement and loyalty. Reporting to the Senior Director, International Marketing, this role collaborates with cross-functional teams and external vendors to execute campaigns.

The ideal candidate is highly organized, detail-oriented, and eager to gain international marketing experience in a fast-growing environment. They should be able to coordinate campaigns, meet deadlines, and support cross-functional partnerships while aligning with internal processes.

What You'll Do:

• Assist Lifecycle Marketing Manager to execute retention marketing strategies to create, build, test, and monitor email, SMS and referral campaigns 
• Manage localization and and organization of email creative and SMS copy across 10+ regions 
• Coordinate with vendors and cross-functional teams to ensure timely delivery of campaign materials
• Build and implement email templates and SMS templates, including managing both English and translated campaigns
• Maintain and update the campaign calendar with relevant details and deadlines 
• Use data to develop reporting, conduct campaign analysis, optimizations, and recommendations
• Assist in completing creative briefs with recommended strategies 
• Help manage the technical aspects of email and SMS platforms, including setting up campaigns, troubleshooting issues, and ensuring compliance with regulations

Qualifications: 

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Basic understanding of digital marketing & graphic design is a plus (FIGMA)
• Strong interest in digital marketing and customer retention strategies
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to adapt to a fast-paced and dynamic work environment.

FIGS Compensation and Benefits

Pay Range

• This role's hourly rate is between $25 and $31/hour. Actual pay rate is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan.

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.