Senior Social Media Coordinator

About Million Dollar Baby Co.
Welcome to Million Dollar Baby Co.! We started in 1990 and are proudly family-owned and operated in Los Angeles. Since then, MDB Co. has grown to 6 distinct brands of children's furnishings ranging in style, aesthetic, and price point, while carrying some of the industry's most eco-conscious and award-winning designs. Our family of brands include: Babyletto, DaVinci, Nursery Works, Namesake, Monogram by Namesake, and Carter's by DaVinci. We can be found in mass retailers like Target and Amazon to your local mom-and-pop baby shop to specialty retailers like Pottery Barn Kids and Crate and Barrel. At MDB Co., we credit all our success to our mighty, diverse team of more than 110 smart and fun individuals who make an impact every day! Our team members are our #1 priority and we partner with exceptional suppliers and retailers from around the world who share our values. Lastly, we are proud that we have been awarded Great Place to Work in '23, '24, '25 Built in LA Best of List '23, '24, '25 Fortune Best Places to Work '24. It's truly an amazing place to work! We welcome you to learn more about our company and our fantastic team.
Teddy Fong
CEO
As we continue to grow our beloved brands, we are seeking a creative, smart and savvy Senior Coordinator of Social Media to help us amplify our brand storytelling and elevate our positioning in the market. In this role, you will define and oversee execution of social media strategy for our direct-to-consumer brands.
We are looking for someone that loves smart style and home decor trends, has strong analytical skills to measure and adjust activities to grow traffic and engagement, and is a savvy creative who can adopt each of our brand's unique voice in written copy and carry out each brand's visual style identity through content creation.
This role reports to the Marketing Director.
What you'll be doing:

• Develop and lead the strategic vision of our social media accounts across Facebook, Instagram, TikTok, Pinterest, YouTube

• Create and manage content calendar that aligns with brand and marketing goals

• Create, edit, and publish daily social media posts across Instagram, Facebook, Pinterest, and other channels for multiple branded accounts

• Expand social media following and engagement across all platforms, setting clear KPIs to evaluate success

• Identify new trends and programs in the social media landscape and incorporate them as appropriate into social strategy to help drive relevancy

• Track, analyze, and report on key performance metrics reports inclusive of brand performance, content performance, competitor performance providing insights and recommendations

• Partner with brand and marketing teams to contribute to the integrated communications and campaign calendar, ideate new initiatives, campaigns, and projects that align with brand objectives and social media goals

• Work with in-house graphic designers to produce relevant, engaging, and brand-aligned content for social media

• Manage and oversee community management, address and escalate comments, questions, and responses through our agency partners and internal team (consumer support, brand managers, partnerships)

• Manage relationship with content management platform (Sprinklr), partnering on strategy and staying update to date on capabilities

• Monitor social listening and conduct deep dives to gain applicable insights on our brands and competitors

• Lead and mentor a team of social media coordinators & interns

• Assist in other marketing initiatives, such as attending trade shows, photoshoots, assist with copy writing and other content creation that supports our annual brand plans. We are a small scrappy, fast-paced team that enjoys helping each other reach our goals.

What you bring to the table:

• 5 years relevant experience in brand communications and social media marketing

• Demonstrated understanding and experience maintaining and growing social audiences and engagement across multiple platforms (Instagram, Facebook, Pinterest, YouTube, TikTok), well versed in current and emerging platforms and trends, with in-depth knowledge of the latest best practices

• Creative and strategic thinker with high attention to detail, process, and management skills

• Strong visual eye, design, curation, and writing skills to create and showcase best-in-class social content across multiple brand voices

• Strong analytical skills to track, measure, and report results

• Experience creating branded content/working knowledge of Adobe Creative Suite

• Working knowledge of Microsoft Office Suite

• Ability to handle multiple priorities in a deadline driven environment

• React positively to feedback with a strong desire for learning and improvement

• Be a creative and resourceful problem solver that is solution oriented

• Self-motivated with strong project management skills

• A great attitude - enjoys building and contributing to happy, high functioning teams

• Strong consumer empathy - must be able to see and scrutinize our activities through the eyes of our parents

• Passion for interior design and décor a plus

Our Benefits

• 100% of your health, dental and vision insurance monthly premiums paid by us!
• Flexible PTO because we respect the need for work/life harmony
• Company matching 401(k)
• Vacation reimbursement and health & wellness subsidy programs
• Tuition reimbursement
• Matching charitable donations to the nonprofit organization of your choice
• Company-wide monthly celebrations - lunch is on us!
• Dog-friendly workplace, yes! You can bring your best friend to work
• Free MDB Co. swag + generous employee discount on products

At Million Dollar Baby Co., we're passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.
As an important step in coming together as safely as possible, Million Dollar Baby Co. requires all employees to be fully vaccinated and boosted against COVID-19 as a condition of employment unless a medical or religious exemption is approved.
Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
The pay range for this role is:
80,000 - 90,000 USD per year ( Pico Rivera, CA (Hybrid) )