Integrated Marketing Manager

 At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities— they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Integrated Marketing Manager

Why We Have This Role

We are seeking a strategic and highly collaborative marketer to transform business priorities into integrated campaigns that drive meaningful growth. This role is essential in how we convey our story to the market, connecting the dots across functions, channels, and customer touchpoints to deliver cohesive, high-impact programs. Your creativity and innovative thinking will play a key role in enhancing our brand presence and driving customer engagement.

How You’ll Find Success

• Thrive in a fast-paced, dynamic environment while demonstrating exceptional cross-functional leadership.
• Partner effectively with brand, product marketing, demand generation, content, and sales teams to design and execute full-funnel campaigns that resonate with our audience.
• Utilize strong strategic thinking to navigate between big-picture planning and executional detail, ensuring alignment with business goals.
• Deliver measurable results by leveraging your project leadership skills to manage multiple initiatives simultaneously.
• Foster collaboration and communication across teams, creating a unified approach to marketing efforts that drives overall success.

How You’ll Grow

This role is ideal for someone who thinks holistically and works collaboratively. You will have opportunities to enhance your skills across multiple areas of marketing and program management. Your insights and initiative will significantly contribute to the overall marketing strategy, providing potential career advancement within the organization.

Things You’ll Do

• Lead the strategy, planning, and execution of integrated marketing campaigns that support key product lines, customer segments, and business objectives.
• Translate go-to-market priorities into campaign briefs that align internal stakeholders and guide cross-functional execution.
• Serve as the central campaign lead, coordinating efforts across various marketing disciplines.
• Guide the development of messaging frameworks and audience strategies that enhance campaign relevance and performance.
• Build channel plans that encompass paid, owned, and earned media, tailored to the buyer journey.
• Partner with regional marketing teams to ensure global campaigns are adaptable for local relevance and execution.
• Define and track key performance indicators, collaborating with analytics and operations teams to assess impact and optimize performance.
• Ensure consistency and cohesion across all campaign touchpoints and customer interactions.
• Contribute to campaign testing strategies and drive continuous improvement in campaign performance.
• Manage alignment and resource allocation with key stakeholders to ensure campaign success and timely delivery.
• Act as a strategic advisor to cross-functional teams, bringing market insights and campaign best practices to the forefront.

What We’re Looking for on Your Resume

• 6+ years of experience in integrated marketing, campaign management, or a related field, with a strong track record of driving measurable results.
• Excellent strategic thinking and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Strong communication and collaboration skills, capable of engaging with a diverse range of stakeholders.
• Experience in developing and executing multi-channel marketing campaigns, with a solid understanding of the buyer journey.
• Familiarity with analytics tools to measure campaign performance and inform decision-making.

What You Should Know about this Team

• Our team at Qualtrics is dynamic and values innovation and creativity in all our marketing initiatives.
• We strive for a collaborative environment where each member actively contributes to shaping the strategic marketing landscape.
• Engaging with various departments, we recognize the importance of teamwork in achieving our marketing objectives and driving overall success.

Our Team’s Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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