Head of Industry Field and Demand Generation Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers

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When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Head of Industry Field and Demand Generation Marketing

Why We Have this Role

We are seeking an experienced and strategic Head of Industry Field and Demand Generation Marketing to lead our industry-focused marketing efforts in the US, with particular emphasis on regulated industries including Public Sector, Financial Services, and Healthcare. In this critical leadership and people management role, you will own our industry demand generation Public Sector strategy and execution while managing a team of Field Marketing Managers covering Federal Government, State & Local Government, Education, Healthcare, and Financial Services sectors. Your leadership will be vital in driving our growth and establishing Qualtrics as a trusted partner in these highly regulated environments.

How You’ll Find Success

• Develop and implement comprehensive field marketing and demand generation strategies that effectively drive pipeline growth and enhance market penetration in regulated industries.
• Utilize your expertise in B2B SaaS industry field marketing to create targeted approaches that address the unique challenges faced by the Public Sector, Financial Services, and Healthcare sectors.
• Lead your team to successfully execute industry demand generation campaigns that position Qualtrics as the experience management leader in specialized markets.
• Foster strong collaboration with sales leadership to ensure field marketing efforts align with business objectives and accelerate sales cycles.
• Continuously analyze performance metrics and market trends to refine strategies and enhance the overall effectiveness of marketing initiatives.

How You’ll Grow

In this role, you will manage and mentor a team of 3 Field Marketing Managers, providing strategic direction, professional development, and performance management. You will also build and maintain strong relationships with industry influencers, analysts, and partners to enhance Qualtrics' presence in regulated markets.

Things You’ll Do

• Lead the development and execution of industry-specific field marketing strategies for regulated industries, focusing particularly on the Public Sector (Government, SLG, Education), as well as Healthcare and Financial Services.
• Partner with regulated industries sales leadership to develop and execute field marketing plans that drive pipeline generation and accelerate sales cycles within target industries.
• Provide requirements to the integrated marketing and product marketing teams to support the creation and execution of industry-specific campaigns and content that effectively communicate Qualtrics' value propositions to target audiences.
• Plan and execute third-party and hosted industry-specific events and programs.
• Develop deep understanding of industry-specific challenges, buying processes, and regulatory requirements to inform marketing strategies and messaging.
• Collaborate with product marketing to ensure industry-specific messaging and positioning resonates with target audiences and addresses their unique needs.
• Leverage reporting and insights to track program effectiveness, ROI, and impact on pipeline and revenue across industry segments.
• Work cross-functionally with digital marketing, content, and communications teams to ensure consistent messaging and integrated campaign execution for your audiences.
• Manage and optimize budget allocation across industry marketing initiatives to maximize impact and ROI.

What We’re Looking for on Your Resume

• 10+ years of progressive experience in B2B field marketing, demand generation, or related roles, with at least 5 years focused on regulated industries, particularly Public Sector.
• 3+ years of people management experience, with a proven ability to build and lead high-performing marketing teams.
• Demonstrated success in developing and executing field marketing strategies that drive pipeline and revenue growth in B2B SaaS environments.
• Deep understanding of the unique challenges, buying processes, and regulatory requirements in Public Sector, Healthcare, and/or Financial Services industries.
• Strong track record of collaborating effectively with sales teams to develop and implement integrated go-to-market strategies.
• Experience managing complex, multi-channel marketing campaigns from conception to execution and measurement.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders and build relationships across the organization.
• Proven analytical abilities with experience using data to inform marketing strategies, measure performance, and demonstrate ROI.

What You Should Know about this Team

• Our team thrives in a dynamic and fast-growing environment, emphasizing innovation and the ability to adapt quickly to industry changes.
• We prioritize collaboration, working closely with talented professionals across various departments to ensure aligned and effective marketing strategies.
• A strong commitment to professional development and mentorship exists within the team, enabling team members to grow their skills while contributing to impactful marketing efforts in regulated sectors.

Our Team’s Favorite Perks and Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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