Insomniac - Street Marketing Specialist

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the street marketing space. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

We’re looking for passionate, plugged-in, culture-forward individuals as a Street Team Specialist. If you live and breathe dance music, know your city inside and out, and believe that every flyer, sticker, and poster is a chance to make a statement — this role is for you.

As a Street Team Specialist, you’ll play a hands-on role in bringing campaigns to life — from ideation to execution. You’ll help shape how we show up in the real world, then hit the streets to make it happen. Whether it’s a citywide flyer push, a pop-up activation, or a buzzworthy moment, you’ll be at the forefront — building the energy, representing the culture, and making sure our message hits where it matters.

RESPONSIBILITIES

Street Team Activation & Execution:

• Represent the brand with enthusiasm and professionalism at street-level activations.

• Contribute to strategic development for hand-to-hand flyering, postering routes, and on-site promotional activations to drive street-level impact.

• Distribute marketing materials (flyers, stickers, posters, merch) in high-traffic areas.

• Identify and engage key audiences in targeted neighborhoods and events.

• Stay tapped into the local music and nightlife scene — clubs, raves, record shops, fashion hubs, and creative spaces.

• Capture field content (photos/videos) to document activations.

• Liaise with vendors for media buys proposals, placement approvals, and production timelines.

• Identify new grassroots marketing opportunities based on what’s hot in the city.

• Support major campaigns tied to event rollouts.
   

OOH Asset Management:

• Collaborate with marketers to identify the specific needs and goals of each campaign. 

• Work closely with the Street Team Manager and other team members to execute campaigns smoothly.

• Support the ideation and development of creative assets, and oversee their execution through project management platforms.

• Vendor outreach to source street advertising opportunities and gather proposals for review and execution planning.

• Monitor and report on the condition and reach of each placement.

• Assist in setting up larger OOH activations, including branded installations or pop-ups.
   

Logistics & Support:

• Support in-market scouting for new placement opportunities.

• Assist out-of-market teams with initial setup, track campaign activity, and pivot plans when necessary to optimize outcomes.

• Work collaboratively with other team members and report any field issues in real-time.
   

Reporting & Feedback:

• Submit weekly field reports with location details, photos, and notes.

• Track and log materials distributed and engagement observed.

• Provide feedback from the streets — what’s resonating, what’s not, and where we should go next.

• Track campaign budgets, hours worked, and expenses.

QUALIFICATIONS

• Previous experience in street marketing, promotions, or event activation.

• Comfortable working outdoors, on foot, and independently for extended periods.

• Physically able to carry, hang, and distribute materials.

• Strong communication and interpersonal skills.

• Must be highly dependable, punctual, and self-motivated.

• Tech-savvy enough to use phones/apps for routing, reporting, and photo sharing.

• Flexible schedule including evenings, weekends, and some travel.

• Valid driver’s license and access to a vehicle.

• Knowledge of local scenes (music, art, nightlife, fashion, etc.).

• Experience with wheatpasting, wild posting, or branded activations.

• Creative mindset — can think on your feet and troubleshoot in the field.

• Familiarity with Photoshop, Illustrator, Google Drive, Slack, and other basic workflow tools.

WORK ENVIRONMENT

• Prolonged periods of sitting at a desk and working on a computer

• Prolonged periods of standing in the warehouse at a mobile desk while tracking trucks

• Must be able to lift up to 20 pounds at times

• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines

• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations

• Must be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac  recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.