The Growth Marketing Manager will execute paid campaigns predominantly on digital channels to help companies meet fundraising goals, optimizing and tracking performance data for effective results.
About StartEngine
StartEngine is the FinTech powerhouse driving the future of fundraising and alternative investing. StartEngine was founded by Howard Marks, the co-founder of Activision (now valued at over $75B), with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Howard partnered with co-founder Ron Miller, a veteran entrepreneur and early advocate of equity crowdfunding, to build a platform that democratizes access to capital. In 2020, StartEngine welcomed Shark Tank judge and serial entrepreneur Kevin O’Leary (aka Mr. Wonderful) as Strategic Advisor and Investor. Since its inception, StartEngine has helped over 550 companies raise more than $1.1B from retail investors, with investments starting at as little as $100.
Why merely back a company when you can own a piece of it?
We’re looking for a Growth Marketing Manager to join our Growth team at StartEngine. In this role, you’ll be responsible for executing paid marketing campaigns for the companies raising capital on our platform. That includes media buying across digital channels—primarily Meta and Google—to drive investor acquisition and help each company meet its fundraising goals.
You’ll be hands-on with campaign execution, optimization, and performance tracking, working closely with internal teams and directly supporting our issuers. This is a critical role that blends performance marketing with client-facing collaboration, helping startups successfully raise capital through strategic, data-driven paid media execution.
What You’ll Do
- Plan, launch, and manage paid media campaigns—primarily on Meta and Google, with potential expansion to other platforms (e.g. YouTube, Reddit, LinkedIn) depending on the issuer’s needs
- Handle hands-on media buying, audience targeting, budget allocation, and real-time optimization to drive investor acquisition
- Collaborate closely with the Growth Marketing team and issuer-facing marketing strategists to execute campaigns that align with each company’s unique fundraising goals
- Develop and test creative acquisition strategies tailored to a wide range of companies—across various industries, sizes, and stages of growth
- Analyze performance data and proactively adjust campaigns to improve key metrics like CTR, CAC, ROAS, and investor conversion rates
- Share insights and learnings across the team to help refine StartEngine’s overall approach to paid marketing
- Operate with a startup mindset—experimenting, iterating quickly, and owning outcomes from strategy to execution
What You'll Need:
- Experience with email marketing automation tools
- Life cycle marketing
- Affiliate marketing experience a huge plus
- Strong ability to research & troubleshoot various marketing tool issues
- Extremely curious and interested in all things marketing and optimization
- Demonstrated desire for continuous learning, growth, and improvement
Perks & Benefits
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
- Be part of one of the fastest growing parts of the FinTech Industry
- A chance to work with a highly profitable and rapidly expanding startup (not VC funded)
Top Skills
Email Marketing Automation Tools
Google
LinkedIn
Meta
Reddit
Youtube
StartEngine Los Angeles, California, USA Office
925 N La Brea Ave, , Los Angeles, CA , United States, 90038
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