Growth Marketing Manager: Paid Media Operations

About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. 

The Role

SimplePractice is seeking for an ambitious and data-driven Paid Media Operations Manager with 2-3 years of hands-on experience in performance marketing and growth strategies. This role is tailored for someone with a proven track record in leveraging various digital channels to drive customer acquisition and retention, particularly in the SaaS and SMB spaces. You will be instrumental in scaling our marketing efforts by optimizing campaigns across multiple platforms and improving key metrics such as CAC and LTV.

Responsibilities

• Develop and execute multi-channel performance marketing strategies across:
• Search Engine Marketing (SEM): Drive high-quality leads through platforms like Google Ads and Bing Ads.
• Paid Social Marketing: Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Native Advertising: Utilize tools like Taboola and Outbrain to expand reach and engagement.
• Programmatic Display Advertising: Design and execute campaigns using platforms like DV360 or The Trade Desk.
• YouTube Advertising: Create engaging video ad campaigns to drive awareness and conversions.

• Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth.
• Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels.
• Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies.

Digital Marketing Operations

• Campaign Strategy & Execution: Develop, launch, and optimize paid media campaigns across various marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads.
• Audience Targeting: Build and manage audience lists, including segmentation, retargeting, and lookalike audiences to improve campaign effectiveness.
• Creative Trafficking: Coordinate with designers and content teams to ensure creative assets are correctly trafficked, tested, and optimized for different ad platforms.
• Performance Tracking & Optimization: Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance.
• Budget Management: Allocate and optimize ad spend across platforms to maximize ROI.
• Collaboration: Work closely with cross-functional teams, including content, design, and analytics, to ensure campaign success.
• Industry Trends & Best Practices: Stay updated on the latest digital marketing trends, platform changes, and new advertising opportunities.

• Analyze performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and other KPIs to evaluate and improve campaign success.
• Build dashboards and reports to communicate insights, trends, and performance to stakeholders.
• Continuously optimize campaigns to improve efficiency, reduce costs, and increase ROI.

• Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives.
• Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences.

• Leverage experience in SaaS and SMB markets to identify and target ideal customer profiles.
• Understand the unique challenges of scaling SaaS and SMB solutions and tailor strategies accordingly.

Desired Skills & Experience

• Experience: 2-3 years in growth or performance marketing roles, particularly in SaaS and SMB environments.
• Technical Skills: Proficiency with platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, DV360, and YouTube Ads. Hands on experience building marketing campaigns, creating audiences & trafficking creative. 
• Analytical Expertise: Strong knowledge of performance metrics such as CAC, LTV, and ROI, and familiarity with tools like Google Analytics, Tableau, or Looker.
• Growth Mindset: Proven experience in A/B testing, data-driven decision-making, and growth hacking methodologies.
• Creativity: Ability to craft engaging campaigns that drive results.
• Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly.

Base Compensation Range

$100,000 - $125,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].