Growth Marketing Manager

911 is the backbone of American public safety…but, for too long, the professionals that dedicate their lives to answering our calls have been let down by the technology that serves them. Our mission is to change that. 

We aim to ensure that every emergency receives a perfect response; a bold vision requires bold action from our team, working hand-in-hand with the professionals we serve. 

Since the public launch of our first public safety product in the fall of 2021, our technology has helped streamline millions of 911 calls in communities around the country. We’ve revolutionized what’s possible in emergency response by applying cutting-edge AI to the most critical challenges facing first responders. Our partners span 49 states and collectively protect more than 90 million people.

Backed by more than $130 million in funding led from investors like General Catalyst, Andreessen Horowitz, and First Round Capital, we're scaling rapidly to become a core component of emergency calls nationwide, driving the future of emergency response toward a safer, more agile system.

At Prepared, you’re not simply part of a team — you’re a key force in a mission that truly matters. Your contributions here will shape the future of emergency services, playing a vital role in creating a safer, more connected world.

We’re looking for a Growth Marketing Manager to lead and scale our digital demand generation programs. Reporting to the Vice President, Marketing, this role is ideal for a performance-focused marketer who is deeply experienced in paid search, social advertising, display campaigns, email nurture, and digital funnel optimization. You’ll drive full-funnel digital marketing campaigns that generate qualified pipeline for our Sales team and create measurable impact on business growth. You’ll collaborate closely with Product Marketing, Field Marketing, Content Marketing, and Revenue Operations to develop high-converting, repeatable campaigns that drive awareness, engagement, and conversion.

• Digital Campaign Ownership

  • Own and manage end-to-end execution of paid digital programs including search, social, and display.

  • Design and optimize digital media campaigns to target key audiences in public safety and emergency response sectors.

• Performance Marketing & Optimization

  • Analyze campaign performance across platforms and continuously optimize for cost efficiency (CPL, CAC) and conversion rates.

  • Run A/B tests on creative, copy, landing pages, and audience segments to improve results over time.

• Lead Nurture Programs

  • Design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel.

  • Partner with Marketing and Revenue Operations to ensure campaign attribution and tracking are accurate and actionable.

• Collaboration & Alignment

  • Work with Product and Content Marketing to build compelling digital ads, landing pages, and lead magnets.

  • Coordinate with Revenue Operations to maintain clean lead flow, scoring models, and reporting infrastructure.

• Tech Stack Management

  • Operate within tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Ads, and analytics dashboards.

  • Recommend new channels and technologies to improve digital marketing effectiveness.

• 4–6 years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS or tech company.

• Proven track record of managing paid campaigns with measurable pipeline and revenue impact.

• Expertise with performance marketing platforms (Google Ads, LinkedIn, Meta) and web analytics.

• Strong analytical skills with the ability to translate data into actionable insights.

• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred).

• Self-starter mindset with excellent time management and communication skills.

• Experience in public sector, government, or emergency services markets is a plus, but not required

• Public safety or adjacent experience
  

The base compensation for this role is approximately $130,000 - 138,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared’s unlimited vacation program.

🌎 Remote-First Culture
🩺 Medical, Dental, and Vision Benefits
💸 401k + Free Financial Advisors with Betterment
📱Monthly Cell Phone Stipend
🏖️ Unlimited Time Off + 15 Observed Holidays
🚼 12 Weeks of Paid Parental Leave (birthing + non-birthing parents)
🚨 Visit a PSAP (911 Center)
🏢 WeWork Membership for All Employees
✈️ Annual Company Offsite
🔮 AI Tools like ChatGPT + NotionAI
🏠 $500 Work from Home Budget

Want to learn more about Prepared? Check out the links below.

• General Catalyst | Our Investment in Prepared: Bringing AI to the Frontlines of Public Safety

• Anoka County 911 center testing AI to screen nonemergency calls, ease workload

• NBC Today Show | 911 callers can now share video of emergencies with dispatchers

At Prepared, we are committed to building a safer and more connected world, and we believe that fostering diversity, equity, and inclusion is essential to achieving this mission. We are a proud equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other protected characteristic. We actively seek to create an inclusive environment where diverse perspectives are valued and everyone has the opportunity to contribute meaningfully to our mission of improving public safety and emergency response for all communities.