Director of Lifecycle Marketing Operations

About Us

SimplePractice is the trusted platform for health and wellness professionals, empowering over 200,000 practitioners to run their businesses efficiently and deliver exceptional care. Our mission is to simplify practice management so providers can focus on what matters most: helping clients thrive. Join a passionate, innovative team that’s transforming the future of private practice.

The Role 

We’re seeking a growth oriented Director of Lifecycle Marketing Operations with deep analytical expertise and hands-on experience leveraging AI in customer lifecycle management. In this strategic leadership role, you will set the vision, build and lead a high-performing team, and drive cross-functional initiatives that attract new practitioners and maximize the lifetime value (LTV) of our existing customers.

Responsibilities

• Lead, mentor, and develop a team of lifecycle marketers, fostering a data-driven and innovative culture.
• Architect and execute comprehensive growth strategies for customer acquisition, onboarding, engagement, retention, and win-back—using advanced analytics and AI-driven insights at every stage.
• Leverage AI and machine learning tools to personalize customer journeys, optimize segmentation, and automate lifecycle touchpoints for maximum impact.
• Build and maintain a robust analytics framework to measure, report, and optimize key growth metrics (CAC, retention, churn, LTV), and translate insights into actionable strategies.
• Champion experimentation and continuous optimization through A/B testing, funnel analysis, and predictive modeling, ensuring SimplePractice remains at the forefront of marketing innovation.
• Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to align growth initiatives and deliver a seamless customer experience.
• Deliver messages across the full customer lifecycle (onboarding support, product updates, strategic communications, service outages).
• Collaborate on roadmap prioritization and technical investments that elevate our messaging capabilities.
• Ensure we’re leveraging the most cutting-edge tools including the latest in AI to drive efficiency and efficacy.

Desired Skills & Experience

• 8+ years of experience in growth, lifecycle, or CRM marketing, with at least 3 years in a people leadership role—ideally within SaaS or digital-first organizations.
• A track record of orchestrating multi-channel campaigns across email, in-app, push notification and SMS, with the capability to stand up new channel infrastructure from ground zero.
• Highly analytical with an intuitive grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics.
• Proven expertise in leveraging AI and data science models for personalized lifecycle marketing, including recommendation engines and predictive triggers that generate incremental LTV and customer engagement.
• Strong proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Braze, Iterable, Google Analytics, AI/ML tools).
• Strategic thinker with a hands-on approach—comfortable moving between big-picture vision and tactical execution.
• Excellent communicator and collaborator, skilled at influencing cross-functional stakeholders and executive leaders.
• Experience in a product-led growth environment, building compelling customer experiences to accelerate growth.

Desired Skills & Experience

• Lead a high-impact team at a mission-driven, rapidly growing SaaS company.
• Shape the future of private practice for health and wellness professionals nationwide.
• Competitive salary, equity, benefits, and flexible work arrangements.
• A collaborative, inclusive culture that values innovation, learning, and personal growth.

Base Compensation Range

$180,000 - $225,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].