The Go-To-Market Director will lead customer adoption and retention projects for Brightwheel's education products, drive revenue growth, and manage cross-functional initiatives while collaborating with senior leadership.
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who you are
Brightwheel is seeking a Director of Go-To-Market to own end-to-end projects specific to brightwheel’s Education business. This role will report directly to the VP, Education. The ideal candidate will have extensive experience in growth strategy, marketing, project management and cross-functional stakeholder management.
Central to our mission, we are seeking team members who are aligned with, and embody our leadership principles. We value individuals who are sharp, scrappy, and able to find insights and move to quick action with a high degree of quality.
What You'll Do
- Drive revenue growth and acquire customers: initiate, scope, and lead cross-functional projects related to customer adoption and retention, focusing on the adoption of our Education & Curriculum products
- Lead Education GTM team directing strategy for sales & sales enablement, marketing, events, and customer success in collaboration with central teams to execute the strategic direction
- Partner with Finance and the VP/GM of Education to develop goals, and then identify resourcing needs and systems improvements required to accomplish our ambitious growth plans
- Own and manage end-to-end projects and results impacting the customer journey, collaborating closely with senior leadership across Sales, Marketing, Customer Success, Product, and Operations
- Develop appropriate metrics to run the business and keep the leadership team apprised of performance - then implement, measure, and evaluate the ongoing impact of new customer projects and initiatives to improve performance where necessary to meet goals
- Facilitate decision-making and execution by leading key stakeholders and contributors and surfacing required information to make critical decisions
- Act as a key stakeholder balancing both short-term and long-term business objectives, with a keen eye for the customer experience
What You’ve Done
- Driven strategy, marketing, and operations in a high-growth or startup environment.
- Led and developed high-performing teams with a strong track record of results and team engagement.
- Owned cross-functional initiatives from ideation to execution, influencing stakeholders and aligning teams around shared goals.
- Demonstrated success building and scaling complex programs that deliver measurable impact across revenue, operations, or customer outcomes.
- Deep expertise in sales strategy and marketing execution, and strong instincts on what moves the needle.
- A data- and process-driven operator who has delivered in fast-paced, dynamic settings; skilled in analytics, critical thinking, and structured decision-making.
- Operated at both 30,000 feet and in the weeds—shaped the vision and got hands dirty building from scratch.
- Resourceful, scrappy, and solutions-oriented—you identified what is needed, found a path, and made progress with urgency.
- A trusted cross-functional leader who has driven momentum with empathy, integrity, and clear communication.
- Grounded in a customer-first mindset and energized by the opportunity to solve real problems for users.
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Remote Productivity Stipend
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.
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