Director of Marketing

Job Title: Director of Marketing

Location: US - Remote or Hybrid in Cincinnati, Ohio

About InfoTrust
InfoTrust is a global, privately-owned  software platforms and solutions company dedicated to unlocking the power of data to drive marketing performance and business growth. We specialize in digital analytics, media enablement, and privacy-centric solutions that help the world’s largest brands optimize their marketing strategies. Our culture is built on passion, ownership, diversity, trust, respect, and continuous growth—values that have earned us multiple "best places to work" awards, including a Great Place to Work certification and recognition as the #1 place to work in Ohio.

We’re seeking a strategic, hands-on enterprise digital marketing leader to own and drive demand generation and growth initiatives for our SaaS and value based analytics solutions. This role will focus on developing and executing marketing strategies that support y/y 15% revenue growth target through a mix of content, campaigns, partnerships, and enablement. You’ll manage a talented internal team and external partners to drive enterprise B2B lead generation, position InfoTrust as a thought leader in the space, and build scalable marketing operations. If you're someone who thrives on experimentation, collaboration,  and data driven strategies—this role is for you.

• Create, implement and deliver on demand generation strategies for InfoTrust products and solutions
• Nurture MQLs through the lead funnel to SQL/opportunity creation stage
• Work with established brand standards and ensure consistency across all digital (and sometimes print) applications
• Lead team of specialized marketing FTEs and contractors to produce cohesive marketing content and campaigns
• Manage marketing department as an internal "agency" in service of other departments, supporting functions like sales, talent acquisition, operations, finance, and client delivery.
• Work closely with sales team members to ensure they have the materials needed to pitch and close prospects (sales enablement, i.e. professional/standardized product pitch decks, case studies, one-sheeters, etc.)
• Manage company social media profiles
• Build and manage company websites (infotrust.com, taginspector.com, ga4scorecard.com) and blog
• Lead and manage marketing vendors (i.e. video, web/dev, printers)
• Partner  with company leadership to establish marketing department objectives and KPIs on quarterly basis (in alignment with company initiatives)
• Handle all PR-type requests and be proactive in pitching to events (as speakers) and publications (as subject-matter experts)

• Have experience in digital B2B marketing, preferably in SaaS or marketing technology
• Are a “growth hacker” at heart—constantly testing, learning, and optimizing for lead and revenue generation
• Have experience building and managing partner marketing programs with platforms like Google and agencies
• Are highly data-driven and use metrics to make informed decisions and demonstrate ROI
• Possess strong content marketing skills and understand how to scale content that converts (blogs, webinars, case studies, email, social)
• Understand enterprise B2B buyer journeys and sales cycles
• Are familiar with the Google Marketing Platform and can review marketing content with technical accuracy
• Thrive in a collaborative environment and can work cross-functionally with sales, tech, product, and delivery teams
• Are process-oriented and experienced in using project management tools like Atlassian/Jira for intake and execution

Can lead, inspire, and manage a team through transparency, prioritization, and results

• Are Google certified
• Have experience with Looker Studio (or similar BI tools)
• Have experience managing marketing for both product and services lines

• You are looking for a highly specialized role—this role spans strategy, execution, team leadership, and cross-functional collaboration
• You are not comfortable owning outcomes with clear metrics (SQLs, revenue growth, budget performance)

Logistics: 

• Must be authorized to work in the United States for any employer
• We offer flexible work options to suit your preferences and lifestyle. You can choose to work from our office located in Cincinnati, or opt for a hybrid model. 
• Additionally, for those who prefer remote work, we offer the opportunity to work 100% remotely, but prefer you reside in one of the following states: Ohio, Florida, Georgia, Illinois, Indiana, Minnesota, Kentucky, Nebraska, Virginia, Vermont, Massachusetts, Maryland, Pennsylvania, Texas, Utah, or Washington.

Why work here?

At InfoTrust, employees are deeply connected to our core values and have the opportunity to make a meaningful impact and be their best selves everyday. Our Core Values include: 

• Earn Trust: Deliver on what you promise.
• Be Respectful: Don't be an a**hole.
• Promote Diversity: Seek understanding and be inclusive.
• Take Ownership: There is no "they.” Take initiative.
• Grow Every Day: Learn and apply.
• Contribute With Passion: Desire to do good. Give to grow.

At InfoTrust, we believe our success is someone else’s miracle. Giving back to the communities in which our team members live and work is a key part of who we are; we made this “official” with the formation of the InfoTrust Foundation, a registered 501(c)(3) nonprofit organization. Learn more here. 

Benefits

• Benefits include, but are not limited to: health/vision/dental insurance with employer-sponsored premiums, unlimited PTO, a generous parental leave program, 401k plan with company match, tuition reimbursement, and much more. Ask your recruiter for more details! 

Diversity is one of our six core values at InfoTrust. InfoTrust is committed to a diverse workforce and we are an equal opportunity employer. We aim to hire strong, diverse teams built from different backgrounds, experiences, and identities. We are building an inclusive, supportive place for you to do the best work of your career. Job descriptions are not perfect, and we know you may not check every box. Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. Don’t let that be you—apply if you are interested!