Director, Marketing

Position overview: 

We’re looking for a strategic, data-driven Director of Marketing to lead our revenue-focused marketing efforts and own the connection between brand, demand, and pipeline. In this role, you’ll be responsible for driving measurable growth across the funnel — from MQL to SQL — while leading a high-performing team that’s laser-focused on generating qualified pipeline.  

As Director of Marketing, you’ll lead a growing team of marketers focused on performance, creativity, and accountability. You’ll set a clear vision and cadence for execution, ensuring each team member is aligned to revenue-impacting goals. From campaign strategy to funnel optimization, you’ll coach the team to think full-funnel — driving full-funnel conversion. You’ll foster a culture of experimentation, continuous learning, and cross-functional collaboration with Sales, Operations, and Product, creating a unified engine for growth.   

If you thrive at the intersection of marketing and revenue, love building scalable systems, and know how to translate data into action, we’d love to meet you.   

Responsibilities 

As Director, Marketing your day to day focus will be: 

• Lead and scale a high-performing marketing team focused on driving pipeline, SQLs, and MQLs across all stages of the funnel  

• Own and optimize our demand generation engine, with clear accountability for revenue contribution from marketing  

• Build and manage performance-driven campaigns across paid, organic, ABM, and email, aligned to revenue and growth targets  

• Oversee and optimize the full marketing tech stack — including HubSpot, Salesforce, SalesLoft, and other automation and analytics tools  

• Partner closely with Sales and Operations to ensure tight alignment on lead scoring, conversion rates, and funnel velocity  

• Establish marketing attribution models to measure ROI and inform budget allocation  

• Drive marketing analytics and forecasting, reporting on key KPIs like SQL-to-opportunity conversion, and lead velocity  

• Mentor and grow a results-oriented marketing team with deep accountability for pipeline performance  

• Develop segmentation strategies and lifecycle marketing programs to nurture leads through the funnel  

• Stay ahead of digital trends and continuously test new growth channels and strategies to maximize revenue impact 

What you will bring: 

• Sophisticated, forward-thinking knowledge of marketing development with a core focus on social media  

• Outstanding analytical and critical thinking skills 

• Intense focus on driving impact through pipeline  

• Outstanding ability to share business performance using data and insights 

• Commitment to team success and growth 

Success Measurement: 

• SQL generation  

• MQL generation  

• Opportunity to Conversion  

Requirements: Skill Requirements  

• High level of accuracy and attention to detail.  

• Ability to create processes and find operational efficiencies, especially for quality assurance  

• Resourceful, can-do attitude that thrives in an entrepreneurial environment. 

• Strong sense of ownership and pride in work. 

• Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.  

• Strong decision making skills coupled with good judgment. 

• Good sense of decorum and brand appropriateness. 

• Friendly, diplomatic, and imperturbable self-starter with the willingness and desire to take initiative and get the job done. 

• Ability to collaborate with and influence others on business outcomes with fact-based recommendations. 

• Excellent written and verbal communication skills with engaging presentation skills. 

Qualified candidates will have to possess the following 

• 5+ years of proven experience in building business pipeline  

• 5+ years of experience as a people leader 

• Deep, expert level proficiency in marketing tools such as Hubspot and Salesloft  

• A native English speaker. 

• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.  

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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