Director, Marketing & Brand Partnerships - CAA Hockey

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department 

CAA Hockey is a full-service agency that sees the big picture. Our outstanding track record servicing our clients, negotiating contracts on behalf of the game's most exciting talent is matched by our ability to connect our clients with expert resources off-ice to support player development, health awareness and advocacy, endorsements, social media strategy, and philanthropic initiatives. We recognize that lasting professional, financial and personal success depends on the strength of our client relationships. We are closely connected with all of our players and their families to understand their individual ambitions both on and off the ice, and develop the right strategies to realize them. And as part of CAA, the world's leading entertainment and sports agency, we are positioned to provide our clients meaningful connections and opportunities beyond traditional athlete representation.

The Position

CAA Hockey is seeking a Director of Marketing and Brand Partnerships to work alongside Hockey Leadership in guiding the Off-Ice division of our Hockey business.  This person will oversee the Off-Ice/Marketing staff, drive new business opportunities for clients, and develop strategic partnerships with brands, sponsors, and media partners. The ideal candidate is creative, efficient, relationship-driven, and experienced in athlete marketing and brand development, with a proven ability to cultivate opportunities and close deals

Responsibilities

• Develop partnership strategies for CAA Hockey clients

• Identify, secure, and execute new brand partnerships, endorsement opportunities, and marketing deals for clients

• Lead, manage, and develop the Marketing and Client Servicing team; build strategy and provide support in client servicing, deal execution, partnership activations, campaigns, appearances, and sponsorship deliverables

• Build and maintain relationships with clients, brands, teams, CMOs, agencies, sponsors, and media partners

• Collaborate with On-Ice Agents and internal partners to execute on client marketing initiatives

• Develop relationships throughout CAA to identify and create additional opportunities for clients

• Develop creative strategies to grow client visibility and commercial opportunities

• Stay current on market trends, athlete marketing opportunities, emerging platforms, and brand partnership strategies

• Travel required based on client, event, and partnership opportunities.

Qualifications

• 10+ years of experience in sports marketing, athlete marketing, brand partnerships, or talent representation

• Strong background in partnership development, negotiations, and client servicing

• Proven leadership experience managing teams and staff

• Excellent communication, organizational, and relationship-building skills

• Established network across brands, agencies, and the sports marketing industry

• Hockey industry knowledge preferred

• Entrepreneurial mindset with the ability to thrive in a fast-paced environment

Location

This role is hybrid, based in our Los Angeles office.
 

Compensation

The annual base salary for this position is in the range of $202,000 - $237,000 in Los Angeles, CA. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.