Director of Lifecycle Marketing

Position Summary
Are you passionate about our mission to empower patients to live their healthiest lives? Do you want to join a dynamic and innovative team that is making a difference in the healthcare industry? If so, you might be the perfect fit for our Director of Lifecycle Marketing role.

As we scale rapidly, we’re hiring a Director of Lifecycle Marketing to design and execute end-to-end engagement strategies that drive customer acquisition, activation, retention, and expansion. In this high-impact role, you’ll own the full lifecycle marketing engine—using segmentation, automation, and targeted messaging to move prospects and customers through the funnel with precision and empathy. This is a cross-functional, strategic role suited for someone who blends analytical rigor with customer-centric thinking and thrives in a fast-paced, resource-conscious startup environment. We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience.

To excel in this role, you will need to have a strong set of qualities that will enable you to think strategically and execute effectively to close deals. You will also need to have the flexibility to nimbly operate in a fast-paced, agile environment that is constantly evolving. You will be rewarded with a competitive compensation package, a supportive and collaborative culture, and a chance to make a positive impact on the lives of millions of patients.

Areas of Responsibility
Lifecycle Strategy & Execution: Design and execute programs that drive engagement and conversion across the full customer journey.

• Segmentation & Personalization: Define and activate high-value segments to deliver tailored messaging to healthcare buyers.
• Marketing Automation & CRM Ownership: Build workflows, lead scoring, and lifecycle automations in HubSpot to support sales and retention.
• Lead Nurturing & Conversion Optimization: Launch campaigns that move leads through the funnel and improve conversion rates.
• Customer Retention & Expansion: Partner cross-functionally to increase product adoption, reduce churn, and identify upsell opportunities.
• Measurement & Attribution: Own lifecycle marketing metrics, reporting, and insights to inform strategy and optimize ROI.
• Experimentation & Continuous Improvement: Test and iterate on messaging, cadence, and channels to improve performance.
• Cross-Functional Collaboration: Align lifecycle marketing with Sales, Product, and Customer Success to support shared goals.
• Team Support & Leadership: Help scale a high-performing marketing team with a culture of ownership, learning, and results.

Ideal Qualifications for this Position
 

• 5+ years of B2B marketing experience, including 2+ years in lifecycle, customer marketing, or CRM strategy—preferably in healthtech, digital health, or healthcare SaaS.
• Demonstrated experience owning lifecycle strategy and driving impact across multiple funnel stages (MQL to renewal or expansion).
• Deep understanding of healthcare buyers (MSOs, ACOs, provider orgs, or payers), especially in regulated markets such as Medicare Advantage or Medicaid.
• Proven experience defining and activating segments within a SAM/SOM framework.
• Advanced proficiency in HubSpot or equivalent CRM/automation platforms for segmentation, scoring, nurturing, and reporting.
• Experience executing email marketing, retargeting, and cross-channel lifecycle campaigns.
• Analytical mindset with a strong grasp of performance metrics like CAC, LTV, funnel velocity, churn, and engagement rates.
• Excellent communication and copywriting skills, with a focus on clarity and value-based messaging.
• Ability to thrive in a fast-moving, resource-constrained startup environment and operate across strategic and tactical levels.
• Bonus: Experience marketing healthcare services to medical professionals or clinic administrators.
   

Other Important Information about this Position

• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times.
• This position may require travel to visit current and potential customers
• The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.
• Every position requires certain physical capabilities. Credo seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible.
• Equal employment opportunity is a fundamental principle at Credo. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations.
  Base salary for this role is $110,000-160,000 + bonus + equity. We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience and fit. Compensation will be commensurate with the final level of the role.

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.
 

Applicants must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time.