Director of Growth Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

Please note that this is a hybrid position of 3 days/week in our Los Angeles office

What You'll Do

• Strategic Leadership: Develop and implement comprehensive growth marketing strategies that align with company objectives and drive customer acquisition.
• Performance Analysis: Dive into campaign performance metrics to assess effectiveness, optimize strategies, and drive ROI. Provide regular reporting to executive leadership on growth initiatives and outcomes.
• Partner Collaboration: Oversee relationships with external partners, including agencies and vendors, to ensure alignment on goals and successful execution of marketing programs.
• Cross-Channel Strategy: Manage and integrate various marketing channels, including Paid Media, Podcast, Affiliate, and CTV to create cohesive and effective campaigns.
• Test & Learn Mentality: Implement various testing methodologies (A/B, Lift, multivariate, etc.) across ads, audiences and landing pages and perform quantitative analysis to recommend a go-forward plan
• Creative Eye: Work with team to deliver innovative creative briefs that produce effective ads, ensuring best practices are met, generating new concepts and communicating findings in a way that leverages ad creative to improve channel performance
• Budget Management: Develop and manage the growth marketing budget, ensuring effective allocation of resources across channels for maximum impact.
• Team Management: Lead and mentor a team of marketing professionals, fostering a culture of collaboration and continuous improvement.

What You Have

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in growth marketing, with a focus on performance marketing and digital channels ideally at a DTC brand
• Proven experience managing multi-channel marketing strategies, particularly in Paid Media, Podcast, and Affiliate; OOH and OTT a plus
• Excellent track record of achieving performance marketing goals with an analytical approach to decision-making and experience managing multi-million dollar monthly media budgets
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Deep familiarity with tracking and measurement solutions, a thoughtful perspective on attribution methodologies
• Strong stakeholder management and leadership capabilities; confident under pressure and grows and learns from challenging experiences; understanding of interpersonal and group dynamics with the ability to react in an effective manner
• Exceptional communication and interpersonal skills, capable of collaborating with cross-functional teams and external partners.
• A results-oriented mindset with a passion for driving growth and innovation.

Bonus Points:

• Experience with DTC subscription business models
• Experience with advanced measurement solutions and/or multi-touch attribution models
• Familiarity with systems/tools used around the org - Google Analytics, Heap, Segment, Asana, Looker, BazaarVoice, Iterable, Channable

The base salary range for this full-time position is $148,750 -$180,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive salary packages, including annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. 

We have an office you’ll enjoy going to.

We work in our office Tuesday - Thursday. Monday and Friday are remote/work-from-home days. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. 

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law.  In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.