Leads enterprise Earned & Owned strategy across SEO, local SEO, content marketing, AI search, lifecycle marketing, and digital experience. Develops integrated growth roadmaps, oversees AI-search readiness, guides channel managers, drives cross-functional planning, advises senior clients, identifies organic growth opportunities, and supports business development through presentations, consulting, and thought leadership.
The Role
We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-CZ
#LI-Remote
You Will Be
Acting as the executive strategic lead on key accounts, accountable for client success
Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
- Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
Leading cross-functional planning across key content activations
Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Identifying and capturing new organic growth opportunities across search and local search ecosystems
Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts
Leading Enterprise Client Strategy & Growth
Driving AI-Era Search Leadership
Collaborating Across Teams
Accelerating Growth
You Must Have
Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and organic discoverability trends
Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
Strong cross-functional collaboration skills with the ability to unify teams across channels
Exceptional presentation and executive communication skills; confident advising senior client leadership
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Wpromote El Segundo, California, USA Office
2100 East Grand Avenue, First Floor, El Segundo, CA, United States, 90245
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Security • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Owns and accelerates Nasuni’s strategic partnership with SHI and one additional national partner. Responsibilities include joint business planning, executive alignment, partner relationship development, pipeline and revenue growth, field activation, co-marketing, enablement, forecasting, Salesforce reporting, and AI-enabled workflow improvement. The role requires influencing distributed teams without formal authority, managing national partner strategy, supporting major deals, and creating repeatable programs across commercial, enterprise, and strategic segments. Travel is approximately 30–50%, with remote work preferred near Austin or New Jersey.
Top Skills:
Ai-Enabled ToolsCloudCRMCybersecurityData InfrastructureSaaSSalesforceStorage
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Senior Data Scientist responsible for partnering with business leaders to frame ambiguous problems, deliver statistical and machine learning solutions, communicate insights, and drive measurable adoption. The role includes end-to-end analytical ownership, stakeholder influence, executive communication, Agile backlog management, cross-functional collaboration with engineering and technology teams, mentorship, governance, and improving analytics maturity.
Top Skills:
Azure DevopsExcelPower BIPythonRSalesforceSQLTableau
Fintech • Professional Services • Sales • Financial Services
Closes personal loan sales from warm leads, manages up to 20 active transactions, identifies customer needs, explains loan solutions, and exceeds sales and performance targets. The role requires inside sales experience, strong closing ability, CRM proficiency, and availability for an eight-hour shift including one weekend day. It offers remote or hybrid work in Texas and Florida with base pay, uncapped commissions, incentives, and benefits.
Top Skills:
CRMSalesforce
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
