Leads the DTC ecommerce business across site performance, campaign execution, conversion optimization, AOV growth, Shopify Plus operations, technology roadmaps, vendors, international expansion, fulfillment, social commerce, forecasting, P&L support, and executive reporting. Partners cross-functionally with marketing, creative, product development, operations, and 3PL teams to grow revenue and improve customer experience.
ABOUT THE JOB
Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA.
ABOUT PATRICK TA BEAUTYPatrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
Site & Experience
- Campaign Execution & Site Readiness:
- Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments
- Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
- Own homepage updates, collection landing pages, promo logic, and merchandising strategy
- Own end-to-end QA and publishing for all campaign assets across mobile & desktop
- Conversion Rate Optimization:
- Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
- Identify friction points across the funnel – from PDP to checkout, and implement iterative updates
- Monitor funnel metrics and apply learnings to future roadmap initiatives
- AOV Strategy:
- Develop and scale strategies to increase AOV across full-price and promotional periods
- Lead bundling strategy including pricing
Platform & Operations
- Shopify Plus Management: Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
- Tech Roadmap & Integrations: Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
- Vendor & RFP Ownership: Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.
- Fulfillment & Packaging Experience: Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.
- International DTC Optimization: Own performance across global markets, including site localization, duties/tax integrations, fulfillment SLAs, and click-to-delivery improvements.
Growth & Performance
- Site KPI Ownership: Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.
- Forecast & P&L: Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.
- Performance Reporting: Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
- Social Commerce Strategy: Partner with VP, Ecommerce and marketing to lead social commerce strategy, including product merchandising, promo planning, and operational execution.
- You’re a data-driven operator with a deep understanding of what drives Ecommerce performance—from site experience and conversion to platform innovation and global scalability.
- You’re a strategic leader who can translate insights into initiatives that directly impact revenue, conversion rate, and AOV.
- You’re a collaborative cross-functional partner who thrives on working with creative, marketing, ops, and product development to execute high-impact digital programs.
- You’re a builder who knows how to lead complex projects like site redesigns, tech integrations, and international rollouts with precision and urgency.
- You’re curious, proactive, and always looking ahead to what’s next—from emerging commerce platforms to the next testing opportunity that moves the needle.
PROFESSIONAL QUALIFICATIONS
- 7–10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience
- Deep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practices
- Proven track record in leading site strategy, conversion optimization, and ecommerce tech roadmaps
- Demonstrated experience managing vendor relationship and executing RFP process
- Strong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planning
- Hands-on experience with customer service platforms and on-site personalization tools
- Familiarity with international DTC including cross-border logistics, duties/taxes, and localization strategies
- Experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces
- Direct involvement in site redesigns, platform migrations, and campaign execution for new product launches
- Built, launched, and optimized integrated digital experiences aligned with brand and commercial goals
- Highly analytical, detail-oriented, and results-driven with a bias for action
- Strategic thinker who can translate insights into high-impact initiatives
- Cross-functional collaborator who thrives in fast-paced, high-growth environments
- Strong communicator and problem-solver with a proactive and solutions-oriented mindset
- Passion for beauty, digital innovation, and building best-in-class customer experiences
WHAT WE OFFER
- Bonus Opportunity
- Health Benefits
- 401(k) With a Company March
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Salary Range Opportunity:
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
Salary Range Opportunity:
- The hiring range for this role is $145,000-$160,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
Patrick Ta Beauty Los Angeles, California, USA Office
Los Angeles, CA, United States
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