Director, Channel Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning global business and consumer marketing, creative, brand and performance marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. 

We are looking for a strategic, analytical, and results-driven Director of Channel Marketing to lead from our Santa Monica or San Francisco office. This senior leader will oversee a team and manage large-scale programs to drive customer acquisition, conversion, and revenue growth across owned and off platform channels. The ideal candidate is both a visionary leader and a hands-on expert in channel marketing, inclusive of paid, web, social, and CRM.  In this role, you’ll work closely with Product, Growth, and Data Science & Insights teams to grow Snap’s business across the world.  

What you’ll do:

• Define the overall channel marketing strategy aligned with company goals and growth targets across consumer, business, developer and creator audiences.

• Lead the planning, execution, and optimization of owned channels and paid media campaigns across channels 

• Drive multi-channel attribution, customer journey mapping, and incrementality testing strategies

• Build, mentor, and lead a high-performing team of marketers, channel specialists, and media strategists

• Set clear goals and KPIs for team members, fostering a Ai/data-driven and performance-oriented culture

• Oversee campaign reporting, testing frameworks, and performance dashboards in collaboration with the analytics team

• Champion the use of AI to continuously iterate and optimize strategies and creative performance 

• Identify and test new acquisition channels, tools, and technologies to maintain a competitive edge

• Create, build and grow our Snap owned channels web, social, CRM across our all audiences 

• Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap’s overarching business goals.  

• Collaborate with other  marketing leaders around the world to build and localize global marketing programs, and share best practices across our portfolio.  

Knowledge, Skills & Abilities:

• Strong leadership skills with an ability to navigate complex organizations

• An experienced operator, who will be both player and coach in a dynamic team and environment

• Collaborative approach which embodies Snap’s core values

• Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t

• Analytical rigor and an ability to synthesize complex data into actionable insights 

• Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams

• A passion for Snapchat!

Minimum Qualifications: 

• Bachelor's degree or equivalent marketing experience

• 15 years of experience in a marketing role 

• 5  years of experience leading teams which operate cross-functionally

Preferred Qualifications:

• 8–12+ years of experience in digital/performance marketing, including a leadership, managerial  role

• Deep expertise across paid search, paid social, mobile, web, CRM

• Proven success managing large-scale budgets and delivering measurable business impact
  Strong understanding of marketing attribution, customer segmentation, and conversion rate optimization

• Proficiency in analytics tools (e.g., Google Analytics, Looker, Amplitude), and marketing platforms (e.g., Google Ads, Meta Ads Manager, TikTok, DSPs)

• Experience with marketing automation, CRM systems (e.g., Salesforce, HubSpot), and pixel/tag management tools

• Strategic thinker with a hands-on, metrics-driven approach

• Strong leadership, communication, and organizational skills

• Comfortable presenting to executive leadership and stakeholders

• Experience in regional or global marketing roles

• Marketing experience at a digital platform, app, or media company 

• Proven track record of developing and bringing strong creative campaigns to market

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.