Product Marketing Manager, Direct Response

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Own Product Marketing for Snapchat’s WebDR/Commerce focused advertising solutions 

• Support Snapchat’s WebDR/Commerce revenue growth strategy working closely with XFN partners across sales, product, marketing science, business operations and planning

• Support the WebDR/Commerce PMM in collecting, synthesizing, and sharing advertiser feedback on new feature requests and on the performance of existing features, directly influencing the product strategy and roadmap

• Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates and insights and to identify challenges and opportunities to improve our products and processes

• Deliver WebDR/Commerce Product revenue via internal and external marketing efforts planned and executed to a very high standard by the WebDR/Commerce PMM team 

Knowledge, Skills & Abilities:

• Familiarity with brand ads and innovation concepts and practices

• Expertise in helping advertisers navigate the ads ecosystem, given the number of privacy-driven regulatory and ecosystem changes

• Experience working with a variety of ads brand measurement tools & techniques such as brand lift experiments and/or media mix modeling

• Excellent written and verbal communication

• Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously

• Comfort with ambiguity, dependencies and heavy cross-functional collaboration

• Ability to transform complex and nuanced concepts into simple actionable tasks

Minimum Qualifications: 

• Bachelor’s degree or equivalent years of experience

• 5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work 

Preferred Qualifications:

• Experience working with third-party providers within the ads ecosystem (e.g. MMM, brand lift providers, etc)

• Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers

• Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.