Director, Brand Marketing

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
As the first Brand Marketing Director for North America, you'll lead our efforts to build, mature, and elevate Airwallex's brand across the region. You'll craft and execute a winning brand strategy that brings Airwallex's differentiated position to life, improves awareness and familiarity among priority segments, and drives consideration across the full funnel. You'll balance global consistency with local relevance, adapting global brand platforms and content while creating region-first initiatives that resonate in the Americas. You'll helm high profile advertising campaigns, manage local sports partnerships, and drive awareness, familiarity, and trust for the Airwallex brand. This is a highly visible, hands-on leadership role for a seasoned brand marketing leader who can both set strategy and roll up their sleeves to deliver integrated campaigns, content, and experiences that stand out in a competitive B2B fintech landscape.
The role is based in San Francisco.
Responsibilities:

• Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals (with particular emphasis on the US market)
• Serve as the brand custodian for the Americas, ensuring all regional activations reflect Airwallex's brand strategy, tone of voice, and messaging framework

• Lead the development and deployment of integrated brand campaigns in the Americas (digital, OOH, experiential, content, social, and partnerships) that drive step-changes in brand awareness, familiarity, and consideration
• Localize and amplify global brand platforms and hero content for the Americas, ensuring relevance to regional audiences, regulations, and competitive dynamics
• Own and manage relationships with creative, media, and specialist agencies across the region, ensuring they are tightly aligned to Airwallex's strategy and standards
• Partner with regional and global social teams to ensure social-first content and campaigns from the Americas reinforce our brand themes and drive engagement with target audiences

• Act as a trusted partner to regional and global leaders across Marketing, Sales, Product, Corporate Affairs, Talent, and other functions on brand and content needs in the Americas

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• Experienced brand leader: 15+ years of experience in Brand and/or Integrated Marketing, with a substantial portion of that time spent in a high-growth B2B technology, SaaS, or fintech environment
• Strategic brand ownership: Proven experience building and scaling a brand identity in the Americas, with a portfolio showing measurable growth in brand awareness, sentiment, and market share
• Integrated campaigns expert: Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events) that directly tie brand activity to commercial outcomes
• Data-driven storytelling: expert-level ability to translate complex fintech/SaaS products into human-centric narratives for various audiences, backed by an obsession with creative quality and design
• Hands-on operator: Comfortable toggling between high-level brand strategy and the "hands-on" execution required in a lean, fast-moving, high-growth environment

Preferred qualifications:

• IPO/Pre-IPO Experience: Experience leading brand transformations or "re-branding" for a company preparing for a major liquidity event or public listing
• Category creator: experience working at a company that defined a new category or successfully disrupted a legacy industry (e.g., traditional banking)
• Networked leader: A strong existing network of top-tier creative talent, influencers, and media partners in the Americas fintech space

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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