Lead digital marketing for the U.S. Chinese community: plan and run campaigns across Xiaohongshu, Instagram, WeChat and new channels, manage a digital team, build influencer partnerships, analyze performance, and drive online-to-offline user growth.
Responsibilities
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
薪酬福利 | Compensation & Structure
- 薪酬结构： 基本工资 + 绩效奖金（Base salary plus performance-based bonus）
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
HungryPanda Irvine, California, USA Office
530 Technology Dr, Irvine, United States
HungryPanda Los Angeles, California, USA Office
1050 West Lakes Drive, Los Angeles, United States
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
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