Lead digital marketing for the U.S. Chinese community: plan and run campaigns across Xiaohongshu, Instagram, WeChat and new channels, manage a digital team, build influencer partnerships, analyze performance, and drive online-to-offline user growth.
Responsibilities
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
HungryPanda Irvine, California, USA Office
530 Technology Dr, Irvine, United States
HungryPanda Los Angeles, California, USA Office
1050 West Lakes Drive, Los Angeles, United States
Similar Jobs
eCommerce • Food • Software
Lead digital marketing for the U.S. market across Xiaohongshu, Instagram, WeChat and emerging channels. Manage a digital marketing team, build KOL/KOC partnerships, plan integrated campaigns to drive acquisition and engagement, collaborate with local marketing for online-to-offline growth, test new channels like TikTok and livestreaming, and analyze performance to optimize ROI and support brand projects.
Top Skills:
InstagramLive StreamingTiktokWechatXiaohongshu (Red)
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Manage a portfolio of large national self-funded accounts (5,000+ lives), drive renewal planning, profitability, and growth. Build executive relationships, coordinate cross-functional service delivery, respond to RFPs, present solutions, and monitor client financial performance while maintaining deep product and industry knowledge.
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Provide direct patient care in a clinical setting: obtain vitals, document in EMR, assist with injections, EKGs, phlebotomy, coordinate care, prepare/clean rooms, handle phone triage and messages per protocol.
Top Skills:
Electronic Medical Records (Emr)
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
