Creative Performance Strategist - UCAN

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

THE OPPORTUNITY

Product Discovery and Promotion connects members to the entertainment they love through title, catalog, and language experiences that exemplify excellence on the product. To support the company’s vision for the future, PDP Creative team serves as creative stewards focused on empowering teams around the world to deliver, evolve and uphold a high-quality promotional experience.

The Catalog Optimization team elevates creative excellence across promotional assets – applying this lens both retroactively to priority catalog titles and on a go-forward basis to launching titles at scale. By optimizing creative across a wide breadth of content, this team serves as a scale creative engine supporting ongoing product innovation to drive member discovery and engagement.

We are looking for a Catalog Optimization Strategist to join our team. In this role, you will blend strategic thinking, creative judgment, and data analysis across art and AV to ensure the best representation of titles on service at scale while setting the creative bar for our trusted Creative Agency partners. You will coordinate and socialize final creative assets with multiple stakeholder teams to ensure seamless, creatively excellent title assets for an excellent member experience. Strategists will also seek to optimize the creative on all of our branded catalog titles, ensuring it upholds a high-quality promotional experience.

This role requires a passion for bringing together technology and people to power new creative outcomes. The right candidate will be equally comfortable working closely with stakeholders in Content, Product, Production, and Agency Management teams to incubate new workflows and apply technology to the creative process to drive efficient and effective outcomes. 

Responsibilities Include

• Instigate creative discussions with our agencies to set the creative bar. We are looking for someone who is interested in building creative relationships not transactions.

• Working with internal and external stakeholders to create a shared understanding of creative and operational excellence with clear creative guidelines.

• Ability to look across a regional and / or global slate to understand strategic opportunities. 

• Driving milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.

• Partnering with the SP&I - Standards, Practices & Insights team to continually optimize best practices for better product creative assets and effective learning loops.. 

• Incubate and accelerate the application of supply chain innovation tooling, creator tools, and technology, and AI/Machine Learning applications.

Qualifications

• Global expertise, understanding of regional needs and nuances.

• Proficiency in Korean or Chinese is preferred. 

• Must be capable and conversant in all aspects of creative production workflows.

• Ability to form partnerships built on inclusive, collaborative, constructive creative feedback when working with external creative agency partners.

• Strong diversity and inclusion acumen and able to create inclusive workflows as well and ensure diversity in final creative product.

• Eye for creative excellence in still and motion and the ability to translate creative opportunity into finalized assets.

• Experience in the application of technology in creative development.

• Exemplary organizational skills with a disciplined approach to project management.

• Great interpersonal skills with the ability to build strong, trusted advisor relationships and connect the dots in a fast-paced environment.

• Thrive in an environment of change and a proven driver of operational change. 

• Understand, advocate, and embody the company’s values and team goals.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.
See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.