Campaign Manager, Email Marketing & SMS

Duties/Responsibilities:

• Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with the customer lifecycle and predictive analytics strategies.
• Establish targeting strategies based on customer segmentation and predictive analytics, ensuring precision in audience reach and engagement.
• Proof and QA campaigns to ensure flawless execution with zero errors.
• Perform extensive research and analysis of competitor programs to identify key areas of opportunity, including targeting strategies, promotional offers, and delivery timing.
• Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, with the goal of achieving a Monthly Recurring Revenue (MRR) of $40K+.
• Analyze and track campaign data to identify trends, uncover opportunities, and optimize performance, aiming to achieve customer acquisition, conversion, and growth goals.
• Build and maintain expertise in email design, product development, and platform use, becoming a go-to resource for the team.
• Serve as the primary contact for your accounts, maintaining consistent communication through email, Slack, and video calls, with a minimum of 2-3 weekly touchpoints.
• Work closely with the sales team to identify and streamline processes for acquiring ideal clients, ensuring a seamless transition and collaboration.

Required Skills/Abilities:

• 3+ years of experience in technical email marketing, preferably in e-commerce.
• Proficiency in Klaviyo and/or other email and SMS marketing tools like Attentive, Postscript, eMarsys, DotDigital, and Mailchimp.
• Experience managing lifecycle marketing programs with proven, measurable results.
• Solid understanding of digital marketing principles, particularly email marketing best practices.
• Strong verbal, interpersonal, and written communication skills, enabling clear and effective client and team interactions.
• Exceptional organizational and prioritization skills, with the ability to think strategically, creatively, and analytically.
• High attention to detail, committed to meeting deadlines and ensuring accuracy with minimal supervision.
• Ability to independently resolve problems and roadblocks, knowing when to escalate issues as needed.
• Positive attitude with the ability to thrive in a rapidly changing, ambiguous environment, requiring a scrappy approach.

Key Performance Indicators (KPIs):

• Achieve a minimum Click-Through Rate (CTR) of 1%.
• Maintain a Placed Order Rate of 0.05% or higher.
• Keep churn under 5% of Monthly Recurring Revenue (MRR) per quarter.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Take Home Assessment) -  This is designed to evaluate your ability to craft effective campaigns that drive engagement and conversions across both email and SMS channels.
• Stage 3 (Hiring Manager Interview) - The first video interview with the hiring manager will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, team dynamics, and company roadmap.
• Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $75,000 - $85,000 (commensurated with experience)
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.