Overview
As a Brand Marketing Specialist, you will leverage your strategic, technical, creative, and operational skills to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement. Your ability to analyze and synthesize data, craft compelling brand narratives, and manage multiple campaigns will be crucial in ensuring the success of our brand initiatives.
Responsibilities
- Develop and implement marketing strategies. Contribute to campaign planning and brand development efforts by supporting work plans, messaging frameworks, and positioning strategies. Assess customer requirements, market dynamics, and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences. Apply fundamental marketing strategy skills to moderate-difficulty projects that enhance the organization’s brand.
- Conduct research and apply insights. Perform both qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect, integrate, and prioritize multiple data sources to provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements.
- Develop brand content. Support the creation and execution of brand content across multiple channels including digital, social, print, and events. Leverage creative thinking and a strong understanding of audience needs to develop compelling messaging. Use basic design and storytelling principles to help distinguish the Esri brand in the marketplace. Contribute to the preparation of brand materials and visual assets that reflect Esri’s identity.
- Participate in brand development. Work closely with the branding team to contribute to the creation, refinement, and implementation of Esri’s brand identity. Support efforts to document and organize brand elements such as naming conventions, visual marks, and core messaging. Help ensure consistency and accuracy across branded materials.
- Communication and collaboration. Build collaborative relationships with internal stakeholders and contribute to open communication across cross-functional teams. Share regular updates on brand initiatives and participate in feedback loops to improve brand alignment. Help ensure consistent messaging across regions and departments by reinforcing brand guidelines.
Requirements
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of experience in channel marketing, including developing and executing integrated and digital marketing campaigns
- Strong written and verbal communication skills, with the ability to tailor messaging to different audiences
- Experience managing multiple projects simultaneously and demonstrating strong problem-solving skills
- Proficiency in data analysis, reporting, and digital marketing tools
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master’s degree in marketing, business, or a related field
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Knowledge of GIS/Esri products
- Experience with social media content creation and marketing automation tools
- Familiarity with project management methodologies and tools
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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