Senior Brand Marketing Specialist

This is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven by innovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’ll play a key role in shaping how our most advanced products come to life—through powerful storytelling, breakthrough campaigns, and unforgettable rider experiences.

You’ll collaborate across disciplines—from design and product to global and regional marketing—to define positioning, create go-to-market plans, and craft stories that cut through and stand the test of time. You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, and bring incredible innovation to riders everywhere.

If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, and relentless curiosity—this is your opportunity to leave your mark on a brand that defines performance.

Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global Rider Promise team, Product, and regional marketing leads to deliver bold, premium, and consistent storytelling that builds brand equity and inspires riders across the globe.

ROLE & RESPONSIBILITIES

Product Marketing

• Implement best-in-class product marketing for equipment related products across
• shoes, saddles, wheels, tires and more.
• Own end to end product marketing campaigns from ideation and briefing to asset
• creation, messaging, and go-live logistics.
• Define the right introduction strategy for new product introductions (NPIs),
• including sustain plans, in collaboration with the Global Equipment Program
• Manager.
•  Create marketing campaigns to support the sell-through of slow-moving products.

Brand Strategy & Market Analysis

• Develop and execute marketing campaigns and initiatives to promote the
• equipment category helping define messaging and creative with the Equipment
• Program Manager.
• Conduct comprehensive market analysis to identify trends and opportunities
• against competitors as well as providing feedback to product to help refine product
• lines.
• Ensure consistency in brand messaging and visual identity across all marketing
• channels and materials.
• Help shape the brand's visual identity and create compelling narratives across
• digital, social, e-commerce, retail, and experiential platforms

Cross-functional Collaboration

• Collaborate with product design, operations, retail, CRM, and digital teams to
• ensure we show up in an authentic and consistent manner across all key
• touchpoints and aligned with the company's mission, vision, and values.
• Global & Regional Alignment
• Collaborate with regional marketing teams to ensure that global brand strategies
• are translated effectively and show up authentically in regional markets.

Presenting

• Lead marketing kick-off meetings and present 12-month calendar to leadership
• annually.
• Support & lead product launches around the world as well as doing the work to
• demonstrate what great looks like in presenting a product, strategy, and idea.

Category Support

• Support Category/Product teams with feedback on pricing, product line-up,
• demand planning, and introductions.
• Provide insights based on market feedback around consumer behavior, trends, and
• the competitive landscape.
•  

What You’ll Need to Win:

• A degree in Marketing, Business, or a related field.
• Proven experience in marketing strategy development and execution, preferably in a
• similar industry.
• Strong project management skills with the ability to handle multiple projects
• simultaneously.
• Excellent communication and interpersonal skills, capable of building strong
• relationships with diverse stakeholders.
• Creative and strategic thinker with a passion for driving brand growth.
• Ability to work under pressure and meet tight deadlines.
• Experience in managing budgets and evaluating ROI.
• Knowledge of the cycling industry and consumer behavior trends is a plus.
• Experience with copywriting is a plus.

Join our team and be at the forefront of shaping our brand's future with your strategic insights and creative flair. This role offers an exciting opportunity to drive impactful marketing initiatives and contribute to the growth and success of our brand.