Associate Manager, Marketing Activation - Mattel Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The Associate Marketing Activation Manager is responsible for supporting the Marketing Activation team with integrated marketing planning, consumer and market insights, business analysis, cross-functional coordination and marketing execution. They will support the translation of Mattel Games' global and regional strategies into actionable, locally relevant marketing plans and own key activation initiatives that drive brand and sales growth across channels. The ideal candidate will demonstrate strategic thinking, strong project management and organizational skills, excellence in communication, and the ability to deliver measurable results in a fast-paced environment with multiple priorities.

What Your Impact Will Be: 

• Marketing Planning & Activation: In partnership with the Marketing Manager, translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands. Articulate messaging, activation approach and KPIs to support brand and sales objectives. Leverage consumer insights, market dynamics and learnings from past campaigns to inform plans. Build activation plans with clear timelines, responsibilities, investment priorities and channel KPIs.
• Promotional Strategy and Execution: Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance. Bring fresh ideas and strategic thinking on when and how to promote priority SKUs. Work closely with Analytics to establish forecasts, and with Sales and Omnichannel Retail Marketing teams to develop and execute promotions effectively.
• Channel Execution: Lead day-to-day activation across assigned Mattel Games segments, ensuring global strategies and assets are translated into effective market execution. Closely monitor sales and activation performance across channels and leverage data to recommend changes to plans as needed to deliver revenue and profit targets. Partner closely with relevant cross-functional teams and lead meetings and workstreams where appropriate.
• Category Research & Analysis: Leverage available consumer, category, competitive and retail data to identify trends, opportunities and risks across the Mattel Games portfolio. Translate insights into actionable recommendations to inform marketing plans, portfolio opportunities, retailer pitches and future brand strategy. 

What We’re Looking For: 

EDUCATION & EXPERIENCE:

• Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
• Collaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.
• Executive Presence: Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing. Will be expected to present to key internal and external stakeholders.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $110,000 and $135,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 
 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy