Overview
At Esri, our Industry Marketing Managers use their creativity, marketing expertise, and organizational skills to execute marketing campaigns. We invite you to combine your experience in marketing with your passion for learning and solving problems. You will collaborate with key business stakeholders to effectively communicate the value of ArcGIS in creating a positive future for people and the planet. We’re looking for individuals to execute marketing campaigns for the education industry across the country and around the world.
Responsibilities
- Assist industry managers and specialists with marketing efforts related to products and services within the Education industry
- Coordinate creation of new marketing collateral including industry-related brochures, e-mails, newsletters, and event fulfillment packages
- Coordinate content creation and engagement with Esri through social media
- Coordinate creation of advertisements for industry communication and GIS publications
- Identify, recruit, and follow up with customers and partners to write articles for Esri publications
- Update industry sections of Esri websites, both externally and internally
- Work with Events Team to coordinate participation at trade shows, conferences, user groups, and other meetings including promotion, packaging, shipping, and staff travel plans
- Execute and track promotional activities including print; web; social media; and events (such as trade shows, seminars) as required
Requirements
- 1+ year of GIS marketing or industry marketing, within the education or related industries
- Excellent written and verbal communication and interpersonal skills
- Experience with marketing automation, digital marketing campaigns, social media, and web technologies
- Ability to work on multiple tasks simultaneously and adapt to changing priorities
- Ability and willingness to travel
- Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
- Bachelor’s degree in marketing, communications, GIS, geography, other earth sciences, or related field
Recommended Qualifications
- Strong analytical and problem-solving skills
- Familiarity with Adobe Analytics, Adobe Sites, Adobe Social
- Knowledge of Salesforce and Workfront
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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