Humana is evolving how social media strategy, storytelling, channel planning, and performance insights work together to help people understand our brand and engage with our health care mission. As Associate Director, Social Media, you will help shape and execute audience-centered social strategies across priority channels, balancing creative excellence, operational discipline, compliance, and measurable impact.
In a typical day, you may guide social content planning, partner with creative and communications teams, review performance insights, advise stakeholders on channel best practices, and help ensure social content is useful, compliant, timely, and aligned to Humana’s voice. This role is ideal for a collaborative leader who understands how social media can build trust, support members and patients, and strengthen Humana’s reputation.
The Associate Director, Social Media leads the strategy, planning, execution, and optimization of organic social media programs that support Humana’s brand, business priorities, and audience needs. This role translates enterprise messaging, campaign goals, reputational priorities, and performance data into clear social strategies and content plans. The Associate Director partners across content strategy, creative, communications, brand, legal, compliance, analytics, and business teams to deliver social experiences that are relevant, compliant, and measurable. This work helps Humana connect with members, patients, caregivers, associates, providers, and stakeholders in ways that build understanding, trust, and engagement.
Key Role Functions
Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives
Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders to deliver social content that is clear, engaging, compliant, and on brand
Use social performance reporting, listening insights, and platform trends to optimize content, improve engagement, and inform future strategy
Lead, coach, and develop a team of social media strategists, setting clear priorities, strengthening strategic capability, and fostering accountability for high-quality social programs
Guide social media governance, workflows, stakeholder education, and team routines that improve quality, speed, consistency, and accountability
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent professional experience
8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related marketing communications roles.
2+ years of experience leading associates, managing direct reports, or directing cross-functional social media or content workstreams
Demonstrated experience developing social media strategies, content calendars, campaign plans, channel recommendations, or governance standards for multi-channel programs
Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes
Preferred Qualifications
Experience leading social media strategy within an in-house agency, health care company, insurance company, or other regulated industry
Experience developing social content for enterprise brand, customer lifecycle marketing, or integrated campaign programs
Experience with social media management, publishing, workflow, analytics, or approval platforms such as Sprinklr, Workfront, Aprimo, or similar tools
Experience applying GenAI, automation, or scalable content models to improve social content quality, speed, consistency, personalization, or reuse
Experience presenting social strategy, editorial recommendations, risk considerations, and performance insights to senior leaders and cross-functional stakeholders.
Location & Work Arrangement
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-16-2026About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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