Lippincott - Director, Brand Marketing & Social Media Strategy

Company:Lippincott

Description:

At Lippincott, we partner with brands to navigate exciting growth moments in their journey— whether it be new products, new audiences, or entirely new eras. Our teams explore industries like retail, automotive, payments, tech, airlines (and even outer space). But no matter the vertical, we pride ourselves on giving our clients authentic, creative, and modern brand strategies (positioning, architecture, experience, design, and creative) that break through the noise while driving business objectives.

The opportunity for brands to melt into the fabric of our everyday lives (physically and digitally) has never been greater. It’s why we are growing our marketing capability to help brands be truly alive in the world. Through everything from campaigns to social to events to employee engagement, we’re advising our clients on how to push the boundaries of their multi-channel brand strategy to reach their audiences where they are and stay ahead of fast-paced landscape.

That’s where you come in. We’re looking for a creative and entrepreneurial strategist that can help us grow our marketing capability and shape some of the world’s most powerful brands. You’ll have the opportunity to work across diverse client brands while also bolstering the profile of the Lippincott brand across channels.

So, tell us… are you:

• Chronically online?

• Obsessed with cultural trends?

• Equally imaginative and rigorous?

• Excited by helping established brands show up in unexpected ways?

• A self-starter who balances collaboration and conviction?

If so, give us a shout.

Key responsibilities

• Be a subject matter expert in social and digital marketing for the firm 

• Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.)

• Craft creative briefs to guide how the brand comes to life across channel-specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture

• Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond

• Develop channel-native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences   

• Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy

• Collaborate with media partners to plan and execute paid media strategies

• Contribute to Lippincott’s own social channels to meet the firm’s broader marketing objectives

Qualifications

• 10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10)

• 3+ years of people management experience

• Ability to convey complex ideas and plans simply, beautifully and effectively

• Ability to influence/manage senior leadership internally and externally up to C-Suite executives

• Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands

• Experience partnering with and managing external companies (partners, agencies, vendors, retailers)

• Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

• Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush)

• Exceptional creative writing skills and an ability to develop brand-aligned social copy

Additional Qualifications:

• Experience partnering with global Fortune 500 brands

• Passion for culture inclusive of music, art, fashion and sport discourse

• Ability to present to and influence at all levels of an organization

• Ability to work in a fast-paced, dynamic environment

Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected].

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.