AEO/SEO Manager

At FIGS, we’re building more than a brand—we’re building a lifelong relationship with the Awesome Humans who inspire us every day.

We’re looking for an AEO/SEO Manager to own organic discovery across traditional SEO and emerging AI platforms: ChatGPT, Perplexity, Google AI overviews, Gemini, and beyond. This is a net-new role requiring both deep technical expertise and exceptional communication skills. This person will shape strategy, build cross-functional alignment, and translate complex search and AI concepts into clear direction for marketing, site, product, and engineering partners. This role is a key driver of organic revenue and brand visibility and will report to the VP of Growth and Integrated Media.

What You’ll Own

• Own the technical SEO health of the wearfigs.com: crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance. 
• Lead research into search demandin content gaps, on-page optimization across categories, products, and content pages. 
• Manage internal linking strategy, URL architecture, and any site transitions without traffic interruptions.
• Work cross-functionally partnering with Narrative to build and maintain content strategies applicable to both AEO and SEO, Eng and Product for technical implementation, and Paid Marketing to understand overlap and impact.
• Monitor algorithm updates and proactively address changes that might have a future impact on site visibility. 
• Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs
• Continue to drive excellence and maintain the FIGS premium position across all LLMs
• Test and iterate on content formats to continue and develop best practices on how we show up on LLMs
• Stay current on the evolution of major AI platforms on how they crawl, index, and select sources to create action plans. 
• Manage existing vendor relationships with external SEO/AEO partners and vendors
• Lead project management across multi-team initiatives: define scope, align stakeholders, track progress, and hold partners accountable to timelines.
• Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences.

What You Bring

• 5+ years in SEO with 1-2 years actively working on AEO or AI search visibility
• Proven track record of growing organic traffic and revenue for e-commerce
• Strong technical SEO skills: the ability to work directly with product and engineering teams
• Experience working with LLM concepts and tactical execution

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $145,000 and $160,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.