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AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
This role involves leading a consulting team to deliver data-driven marketing strategies, measurement, and client engagement, while advising C-suite executives and optimizing customer journeys through advanced data analysis and insights.
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AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Lead programmatic analytics for clients and internal teams by analyzing campaign and model performance, designing tests, developing measurement solutions, recommending optimizations, and presenting actionable insights. Partner with Sales, Customer Success, Product, Engineering, and clients to align marketing strategies, reporting requirements, and optimization efforts with business goals.
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Manage paid search accounts by translating client goals into channel plans, budgets, targeting, measurement, and testing roadmaps. Lead campaign execution, pacing, optimization, QA, tracking validation, and reporting across Google Ads and related platforms. Deliver performance narratives and business recaps, convert data into actionable recommendations, coordinate internal and external partners, and identify opportunities to improve campaign and client outcomes.
