Articles about Zeta Global

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Brigid Hogan Brigid Hogan
Published on December 02, 2025

Zeta Company Culture: The Company Is ‘A Mad Scientist’s Playground’

Leaders across sales, product and engineering explain how Zeta Global’s teams are bridging innovation and collaboration in building the data-driven future of marketing technology.

Olivia McClure Olivia McClure
Updated on July 29, 2026

How Zeta Global Uses AI to Help Employees Navigate Everyday Workplace Moments

Zeta Global employees explain how Zeek: Growth & Culture Coach helps employees prepare for workplace moments, practice communication and access real-time coaching while scaling leadership and culture across the company.

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Olivia McClure Olivia McClure
Updated on January 02, 2026

How Zeta Global’s AI Leaders Are Shaping the Future of Marketing Technology

Two tech leaders reveal how Zeta Global builds responsible AI, empowers engineers to drive innovation and defines the next era of marketing intelligence.

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Olivia McClure Olivia McClure
Updated on August 21, 2025

Meet 2 Women Engineers Thriving in Their Field — and Inspiring Others

In honor of Women’s Equality Day, women engineers from Parsec Automation and Zeta Global share their career journeys, how they find support in their current roles and their advice for other women in the field.

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Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.
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Lead a hands-on software engineering effort for Zeta’s real-time events pipeline. Design, build, deploy, and operate high-volume event ingestion, processing, and delivery systems. Own architecture, reliability, observability, performance, cost, data quality, and on-call improvements. Collaborate with Product, Data, and downstream platform teams, define stable interfaces and SLAs, evaluate technologies, lead production launches, and mentor engineers through design and code reviews.
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Lead Zeta’s AI-native Application Security function by defining strategy, building the team, embedding security agents and policy-as-code into IDEs, pull requests, CI/CD, and AI/ML pipelines, and overseeing continuous threat modeling and validation. Own security for AI systems, models, prompts, and agents, including adversarial testing for prompt injection, model abuse, and data leakage. Mentor engineers and promote automated, secure software development practices.