Hello, we're Upfront Ventures
After 17 years we’ve changed our name from GRP Partners to Upfront Ventures.
What's up with that?
Well, the venture capital industry has changed a lot in the past 20 years and we have too.
Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves?
We wanted a new name to signify this...