Hello, we're Upfront Ventures

After 17 years we’ve changed our name from GRP Partners to Upfront Ventures. 

What's up with that? 

Well, the venture capital industry has changed a lot in the past 20 years and we have too. 

Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves? 

We wanted a new name to signify this...

2121 Avenue of the Stars, Los Angeles, CA 90067
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