<p><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">After 17 years we’ve changed our name from GRP Partners to Upfront Ventures.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">What's up with that?&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Well, the venture capital industry has changed a lot in the past 20 years and we have too.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves?&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">We wanted a new name to signify this change, one that stands for our values and what we feel will be important in our industry for the next 20 years.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Transparency. Candor. Point-of-view. Accessibility.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Plus, most of our investments are Seed or A round – so there’s that, too.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Having just announced our newest $200 million fund (our 4th fund), we thought it was perfect timing.&nbsp;</span></p>