Upfront Ventures
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After 17 years we’ve changed our name from GRP Partners to Upfront Ventures.
What's up with that?
Well, the venture capital industry has changed a lot in the past 20 years and we have too.
Wouldn’t we be a bit hypocritical to talk with entrepreneurs about innovation but not be willing to take it on ourselves?
We wanted a new name to signify this change, one that stands for our values and what we feel will be important in our industry for the next 20 years.
Transparency. Candor. Point-of-view. Accessibility.
Plus, most of our investments are Seed or A round – so there’s that, too.
Having just announced our newest $200 million fund (our 4th fund), we thought it was perfect timing.
