Springboard Hospitality (OLS Hotels & Resorts LLC d/b/a Springboard Hospitality)

Springboard Hospitality is the lifestyle division of Hotel Equities, specializing in management of independent and lifestyle hotels and resorts. It combines brand positioning, hotel operations, guest experience, and commercial strategy, including revenue management, marketing, and sales. The company also assists with repositioning properties, launching new concepts, development, and food-and-beverage operations, using data and technology to support innovation and improve returns for owners.