Teams at Hearst

Secures celebrity talent for Hearst Magazines video interviews, original programming, and cross-platform content. Builds relationships with publicists, agents, managers, studios, and entertainment executives; leads outreach, negotiations, scheduling, and booking logistics. Partners with editorial, video, social, and production teams to develop talent-driven franchises and content concepts. Monitors entertainment trends and provides strategic guidance on talent access and industry opportunities.

Develop integrated media strategies and planning frameworks for advertising clients across digital, social, print, video, and audio channels. Analyze inventory, traffic, pricing, and performance data to create revenue-generating media packages. Collaborate with Sales, Client Success, Yield, Research, and Marketing teams; establish workflows, metrics, and business rules; advise on media mix and quarterly plans; and train account and program managers. The role requires strong analytical, communication, presentation, and cross-functional leadership skills.

Own YouTube programming and audience growth strategy for the Lucky Dog channel. Analyze viewership, engagement, revenue, and experimentation results to guide content, packaging, scheduling, metadata, and library optimization. Build automated dashboards and executive reporting, support sponsorship monetization, promote best practices across production and creative teams, and coordinate publishing, rights management, captioning, and platform policy compliance across YouTube and other social platforms.