Flow Finance

For SaaS founders, tracking metrics like ARR, burn, churn, collections, and NRR is painful, let alone handling accounting and providing updates to investors. Traditional accountants just don't "get" SaaS. Flow takes all financial reporting & KPI tracking off the shoulders of founders by integrating: - **A California-based accountant** trained exclusively on high-growth SaaS companies to handle bookkeeping and financial reporting. - **The Flow App to visualize your most important KPIs** – ARR growth, burn, CAC, revenue collections, net revenue retention, new customers, churn, and more – all on a single dashboard. Flow integrates with QuickBooks, Plaid, Stripe, [Bill.com](http://bill.com/), SaaSOptics, Chargebee and others. - **Benchmarks** to help you compare your metrics against other leading SaaS companies. And this is just the beginning. Our vision is to build the financial infrastructure that the world's best startup founders use from their first institutional raise all the way to IPO. Much like Carta, we're solving a challenging but universal problem — unified, accurate books and KPIs — and building out from there. It's a huge vision that touches on multiple $100B+ industries. Join us in building the future of startup finance!