Teams at Dr. Squatch

Leads TikTok creative strategy, content planning, creator and agency relationships, brand-aligned creative direction, and in-feed content production. Develops concepts and briefs, appears on camera, supports TikTok Live and Shop initiatives, monitors analytics and GMV, and optimizes content to grow audience, engagement, brand presence, and revenue. Collaborates with Social, Marketing, Growth, agencies, and internal teams to execute campaigns and strengthen broader social strategy.

Leads strategic, cross-functional operations initiatives spanning procurement, fulfillment, manufacturing, supply chain, inventory, and quality. Responsibilities include defining opportunities, conducting analysis, improving margins and working capital, monitoring KPIs, designing processes, modeling financial and operational impacts, and presenting recommendations to executives. Requires strong analytical, communication, stakeholder-management, and process-improvement skills in a high-growth environment.

Leads Dr. Squatch’s brand marketing strategy, including cultural partnerships, licensing, limited-edition products, influencer programs, celebrity talent, and integrated campaigns. Oversees campaigns from concept through launch across digital, retail, DTC, Amazon, social commerce, events, and experiential channels. Manages teams, agencies, budgets, timelines, approvals, KPIs, and partner relationships while connecting cultural relevance to measurable business growth.