What's the Company Culture Like at AlertMedia?

What recent decision best reflected your values — and what changed as a result?

This year, my team focused on strengthening the customer experience during their first months with our product. As we reviewed past implementations, it became clear that standardized did not always mean effective. Our customers span different industries, move at different speeds, and require different levels of support. True partnership requires systemic differentiation and reflects our value, “Our Reputation Is Priceless.” For example, an enterprise customer may need more time navigating change management processes, while a mid-market customer may want to move quickly with a more hands-on, iterative approach. 

Recognizing these distinctions, we redesigned our implementation milestones to reflect what customers actually need. We introduced a shared framework to create clarity around timelines, responsibilities and progress for both our team and customers, removing friction and reinforcing accountability. The impact has been meaningful: Conversations are clearer, collaboration is smoother, customers feel supported, and managers are better equipped to coach and support growth. This customer-centered approach reinforces trust and upholds our value, “Our Reputation Is Priceless.”

What collaboration habit keeps work moving — and how do you measure it?

One of the most important collaboration habits for our global team is establishing early ownership, reinforced by consistent communication. When ownership is clear and updates are ongoing, trust grows. Customers are supported, teams stay aligned, and work moves forward with fewer stalls. I’ve found that people do their best work when they understand how their role contributes to the larger vision, especially during strategic customer conversations. When the right owner leads an update, whether that is implementation, sales or customer success, we are able to reset expectations, guide the customer forward, and rebuild momentum when a project stalls. Clear ownership doesn’t just keep tasks moving; it builds trust and keeps the partnership on track.

For me, the key is not intensity but consistency. Ownership has real impact only when paired with predictable behaviors like follow-through, structured updates and communication rhythms teams can depend on. We measure the effectiveness of this habit through smoother cross-functional handoffs, fewer escalations, more predictable momentum across customer projects and regular customer surveys that reflect trust, clarity and alignment.

How do you recognize impact fairly — and what’s the return on investment?

Recognizing impact fairly starts with looking at both the results an individual delivers and the behaviors that make those results possible. At AlertMedia, we use multiple recognition programs to ensure employees are valued for both what they do and how they do it, including peer nominations for embodying our values, along with department- and companywide awards. Paired with recognition, we invest in development through mentorship, career and leadership training, and employee groups that create connection across the organization. 

Similarly, in customer-facing work, success is both measurable and experiential. We look at indicators like milestone consistency, time to value and project momentum alongside behaviors such as communication, problem-solving and ownership. Recognition in customer operations is intentional and ongoing, from our COO spotlighting weekly customer wins to annual customer success kick-off awards that honor meaningful impact over time. This approach supports growth; in customer ops alone, we saw a 25 percent mobility rate in 2025. The return is clear, both organizationally and within teams: Recognition builds trust, strengthens engagement and reinforces the behaviors that drive performance.

What are your team’s traditions, and how do these traditions help team members connect, evolve and stay motivated?

We have plenty of traditions and long-standing processes that contribute to our culture and help reinforce the unique identity of our sales team. A few of my favorites include:

Role-playing and deal review. This isn’t just about practicing pitches; it’s about dissecting a deal, from initial outreach to closing strategies. We challenge each other, explore pattern-interrupting approaches, and identify potential roadblocks early. We conduct deal reviews in a group environment, which ensures that every team member benefits from the collective experience and wisdom of the group, accelerating individual learning and success. 

Face-to-face connection. Most of our Austin-based sales team works in the office three to four days a week. Our face-to-face connection has purpose — we practice together, solve problems together, and win together. Facing adversity is inevitable in sales, but it’s much easier when surrounded by the support of your peers and executives.

“Roll-up-your-sleeves” leadership. This is a cornerstone of our culture. As leaders, we never ask a seller to do something we aren’t willing to do ourselves. This tradition builds immense trust and empowerment within the team.

How does a strong team culture make you feel more connected to your day-to-day work?

Ultimately, regardless of the sales job you hold, it is a challenging profession. It’s stressful, demanding, full of surprises and filled with pressure. You must enjoy the work you do and the people you are surrounded by on a daily basis. Additionally, you need to grow and expand your skill set continuously. 

Stagnation is a career killer in sales. It helps if you love the product, which enables you to sell with conviction, as well as the outcomes it delivers to your customers. We are fortunate here at AlertMedia that our products help organizations keep their people safe and happen to be the best in the market, according to all major review sites.

Every seller at AlertMedia has an opportunity for advancement. In the last 24 months alone, mid-market has promoted 42 percent of our reps into our enterprise sales team, which speaks volumes about how rapidly people are able to grow their careers here and take on new challenges.

Lastly, the proof is in the pudding. AlertMedia continues to be recognized as a best place to work. We are hiring! If you’re considering a career change, don’t hesitate to connect with me on LinkedIn.