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Fresh local stories and exciting companies.

How to Build Alpha-Beta Campaigns
Published on April 08, 2025

How to Build Alpha-Beta Campaigns

Tatum Hunter Tatum Hunter
Updated on April 08, 2025

Is Your Company Using Vanity Metrics?

Sometimes, businesses are more interested in telling a good story than telling the whole story.

Is Your Company Using Vanity Metrics?
Remy Merritt Remy Merritt
Updated on April 08, 2025

Built In's Featured Companies of the Month

These 11 companies are making creative impacts on the LA tech scene.

Built In's Featured Companies of the Month
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Brian Nordli Brian Nordli
Updated on April 08, 2025

How to Build Trust With Prospective Customers During a Downturn

Taking the time to understand customer needs and challenges is more important now than ever.

How to Build Trust With Prospective Customers During a Downturn
Brian Nordli Brian Nordli
Updated on April 08, 2025

5 Ways to Improve Your Customer Onboarding

Onboarding sets the tone for your customer journey, so your CSMs really need to get it right.

5 Ways to Improve Your Customer Onboarding
Brian Nordli Brian Nordli
Updated on April 08, 2025

Your Guide to Building a Successful Enterprise Sales Strategy

We spoke with four sales experts to learn more about enterprise sales and how to make it a successful part of a business.

Your Guide to Building a Successful Enterprise Sales Strategy
Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on April 08, 2025

Not Your Grandparent’s Farm Equipment: How John Deere’s Global IT Initiatives Are Helping to Revolutionize the Farming Industry

From CVML to digital twinning, John Deere is perpetually reimagining the future of farming. Built In sat down with Principal Architects Alok Kumar and Jason Wallin to learn more about the IT projects supporting the vision of “helping life leap forward.”

Photo of farmland with John Deere sprayer featuring See & Spray technology
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