Creating a platform that helps businesses access timely television analytics in order to optimize real-time advertising campaigns is just one of the feats that Ace Metrix CTO William Parducci is responsible for.
Over the past few years, the digital advertising market morphed to center around the "pull" of content marketing rather than the "push" technique of traditional advertising. This is good news for Long Beach-based Nativo: “The market took a hard shift, a 90 degree turn towards what we built,” SVP of Strategy and Operations Chris Rooke said.
