Talkshoplive Raised $6M, MAGIC Fund Got $30M, and More LA Tech News

From virtual shopping experiences to digital dining opportunities, these West Coast tech startups have been hard at work on their innovative platforms. Check out the latest news. This is the Built In LA weekly refresh.

Written by Ashley Bowden
Published on Jul. 12, 2021
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photo: shutterstock

From virtual shopping experiences to digital dining opportunities, these West Coast tech startups have been hard at work on their innovative platforms. Check out the latest news. This is the Built In LA weekly refresh.

MAGIC Fund pulled in $30MThe firm aims to provide the companies it invests in with firsthand knowledge and support, having been founders themselves. It closed its Fund II to continue investing in early stage startups and has added 70 companies to its portfolio so far. Fund II came from investors including leaders from Cambridge-based Medumo and NYC-based startup Juice. [Built In LA]

Repeat got $6MWith its headless e-commerce software, Repeat can automatically add a customer’s previous purchase to their cart for them to buy it again. The company has recorded 300 percent growth over the past year, and with its Series A round led by Battery Ventures, it wants to grow even more by launching new product features and tripling its 11-person headcount. [Built In LA]

LA Tech Quote of the Week

“The first time I used the product it captured my imagination about what it could mean for how we shop, how we connect with others and our communities. There’s a really interesting dynamic that happens when sellers and buyers connect live that I’d never seen before and it made me think about the future of commerce and community differently.” —Jason Droege, growth strategy lead of Popshop Live

Popshop Live pulled in new fundingNow valued at around $100 million, the livestream shopping platform is expanding its range of product offerings and building out its team with plans to triple its 30-person headcount by year’s end. The platform allows sellers to host virtual experiences to connect with hundreds of customers simultaneously. Its Series A round was led by Benchmark and had participation from celebrity investors Hailey Bieber and Kendall Jenner. [Built In LA]

Talkshoplive raised $6MProviding a shopping-focused live video platform, the company pulled in an extension to its $3 million seed round led by Raine Ventures. Talkshoplive is planning to invest the money in building out its product management and tech teams as well as doubling down on category verticals like food, beauty, fashion and sports. [TechCrunch]

C3 secured $80MThe platform offers virtual restaurant experiences and operates over 40 virtual restaurant brands to help them fulfill orders from underutilized kitchens. C3, short for Creating Culinary Communities, also announced its plans to expand into residential spaces. The funding, co-led by Brookfield Asset Management and REEF Technology, will go toward expanding into real estate at various mixed-use, retail and hospitality spaces. [The Spoon]

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