LeaseLock Got $52M, The RealReal’s New Store, and More LA Tech News

From new store locations to software that helps businesses thrive, a number of tech startups in LA made waves last week. This is the Built In LA weekly refresh.

Written by Ashley Bowden
Published on Feb. 08, 2021
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Photo: The realreal 

From new store locations to software that helps businesses thrive, a number of tech startups in LA made waves last week. This is the Built In LA weekly refresh.

Centerfield made two new acquisitionsNow with the professional growth expertise of Business.com and the coupon finder Savings.com, Centerfield has expanded its portfolio of consumer and business guides as it aims to help brands reach in-market shoppers searching for new products and services. [Centerfield]

The RealReal opened a Newport Beach store. Alongside its online marketplace for luxury fashion items, the company has opened another physical store location, offering options for online order and in-store pick-up and more. The 1,100-square-foot space features elements including a consignment office, men’s and women’s fashion, jewelry and watches and home decor. [Press Release]

LA Tech Quote of the Week

“Everybody knows after the pandemic, if you’re not online, it’s going to be hard to survive in a world where people just aren’t walking into shops as much, but at the same time, if you're a pizza shop, or a liquor store, or a flower shop, you don’t necessarily know or want to necessarily invest the time in figuring out how to build your business online.” —Promenade co-founder and COO Gregg Weisstein

Promenade got $11MAs the rebranded version of BloomNation, the SaaS company is expanding its focus to helping grow more local businesses. With the money from its Series B round led by B. Riley Venture Capital, Promenade plans to launch its all-in-one growth platform to provide SMBs with end-to-end enterprise services. Where BloomNation serves florists, Dig-In and Swigg will serve restaurants and liquor stores. [Built In LA]

LeaseLock raised $52MAs security deposits have potential to be a burden for renters and landlords alike, this company found an alternative in lease insurance. With its Series B funding led by investors Westerly Winds and Wildcat Venture Partners, LeaseLock is planning to invest in the development of new products and the further growth of its business. [Built In LA]

Halogen Ventures pulled in $21MThis VC fund focuses on early stage consumer tech startups with women founders. With over 60 companies under its investment belt to date, Halogen has worked to prove its ability of assessing consumer behavior and identifying industry trends. The new funding will enable it to continue its support of women-founded startups. [Business Wire]

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