Lifeforce Raises $12M for Its Midlife Preventative Care Platform

The digital health startup provides testing and personalized health plans.

Written by Ashley Bowden
Published on May. 23, 2023
Lifeforce Raises $12M for Its Midlife Preventative Care Platform
Lifeforce CEO Dugal Bain poses for a photo.
Lifeforce CEO and co-founder Dugal Bain-Kim. | Photo: Lifeforce

The human body and mind constantly evolve as we continue to grow older. Lifeforce believes these changes don’t have to slow us down once we enter midlife. Equipped with a fresh round of Series A funding, the company will scale its healthcare solution that helps patients manage the natural bodily changes associated with age.

LA-based Lifeforce operates a clinically integrated health optimization platform that offers proactive healthcare to men and women in the midlife stage. The company’s virtual-first care model lets users measure their health baselines, receive a custom-built health plan and track their improvement from the comfort of their own homes.

“​​We built Lifeforce to empower people who want to know what’s happening in their bodies and have the peace of mind that they are functioning at their best now, and are on track for a long life in the future,” Dugal Bain-Kim Lifeforce’s co-founder and CEO, told Built In via email. 

When a member signs up for a subscription with Lifeforce, the company sends out a trained phlebotomist to their home to draw blood for diagnostic testing. These tests measure a member’s personal baselines for more than 40 biomarkers in areas that drive physical and mental health, including hormone balance, metabolic condition, critical nutrients, organ health and key long-term health risks, Bain-Kim said. 

Once Lifeforce’s labs receive the results of those tests, health professionals, including functional medicine physicians, develop personalized programs based on each member’s biomarkers and health goals. These digital programs address things like energy, sleep, body composition, libido, brain fog and strength.

Members can track their results and schedule recurring blood tests via Lifeforce’s digital portal. This tool also allows them to set up virtual consultations with clinicians and certified health coaches. Additionally, Lifeforce will mail members supplements or prescription tools every month.

Backed by $12 million in equity capital from lead investors Peterson Ventures and M13, Lifeforce plans to accelerate its platform’s growth. The company will invest in developing data science technology that can improve its programs’ efficacy and lower its cost.

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