Investors better have Rihanna’s money.
The singer-turned-mogul’s lingerie line, Savage x Fenty, brought in $50 million in funding this week, the Wall Street Journal reported.
The e-commerce brand, which marries the styles of mainstays like Victoria’s Secret with the inclusive sizing of newcomers like ThirdLove, has turned heads in the lingerie market since its launch in 2018, with sales nearing $150 million and total funding at $70 million.
Its social media feeds feature models of different sizes, ages and skin colors, as traditional brands come under fire for what some have called a narrow portrayal of beauty.
The brand is a partnership between Rihanna and Techstyle, which also owns Kate Hudson’s Fabletics line and Kim Kardashian’s ShoeDazzle. Next month’s New York Fashion Week will mark Savage x Fenty’s first runway show.
Rihanna is also at the helm of the Fenty fashion line, which features delightfully androgynous looks inspired by the singer’s personal style, and Fenty beauty, which offers colors for all skin tones. Her ventures have made her the world’s richest woman musician.
