The Strategy Project Manager will oversee mid- to long-term roadmaps and execute strategic projects to grow WEBTOON's presence in the English-language market, leveraging market data and managing cross-functional teams.
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.
The GW PMO Team drives WEBTOON’s global growth, with a strategic focus on expanding in the U.S. market. We identify key levers to enhance business performance, uncover actionable insights, and lead initiatives that deliver measurable results. Working cross-functionally with internal teams and external partners, we oversee projects from strategy development through execution. By leveraging market and user data, we optimize operations, monitor performance, and shape new strategic opportunities. As a Strategy PM, you will collaborate closely with international teams and partners to help WEBTOON scale its next stage of growth.
Essential Duties:
- Develop and manage mid- to long-term roadmaps to strengthen WEBTOON’s English-language service and expand its presence in the U.S. market
- Plan and execute strategic projects that accelerate the growth of WEBTOON’s English-language business
- Conduct market research and data analysis to drive business modeling and strategic recommendations
Minimum Qualifications:
- Experience in performance management, business development, or go-to-market strategy for English-speaking markets
- Strong analytical and strategic planning skills grounded in business and marketing data
- Ability to organize and manage business data in a structured, systematic way
- Excellent Korean communication skills and proven experience collaborating with international partners
Preferred Qualifications:
- Background in content platform app strategy
- Experience leading cross-functional projects with diverse stakeholders
- Proven ability to coordinate and collaborate across global teams
- Flexibility to manage occasional international business travel
What we offer:
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Generous PTO and Parental Leave Top-up
- 401K Contributions
- Commuter Benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown and a whole lot more!
With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
#WEBTOON
Top Skills
Data Analysis
Market Research
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