Harness is led by technologist and entrepreneur Jyoti Bansal, founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised ~$240M in Series E venture funding, is valued at $5.5B, and backed by top investors including Goldman Sachs, Menlo Ventures, IVP, Google Ventures, J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures and more. Harness is building the industry’s leading AI-powered software delivery platform, enabling teams worldwide to build, test, and deliver software faster, safer, and more reliably. Writing code is only 30–40% of the engineering lifecycle — the rest involves testing, deployments, security, compliance, and optimization. Harness brings AI and automation to this outer loop, turning complex, time-consuming workflows into streamlined processes at massive global scale.
The platform includes industry leading products in CI/CD, Feature Flags, Cloud Cost Management, Service Reliability, Chaos Engineering, Software Engineering Insights, Internal Developer Experience, and API discovery, observability, governance, and runtime protection. Over the past year, Harness powered 128M deployments, 81M builds, 1.2T API calls protected, and $1.9B in cloud spend optimized, helping customers like United Airlines and Choice Hotels accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries, Harness is shaping the future of AI-driven software delivery — and we’re looking for exceptional talent to help us move even faster.
Harness is looking for a highly strategic Web Strategy & SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth — and is responsible for ensuring Harness is discoverable across traditional search engines and emerging AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).
You will act as the single-threaded owner of website strategy and organic growth: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors. While you will be fluent in Webflow and modern web tooling, this role is not focused on day-to-day publishing or ticket execution. Instead, it is accountable for outcomes: traffic quality, discoverability, conversion, and pipeline impact
This is not a “ticket taker” role. This is a strategic owner role for someone who thrives on clarity, leverage, and measurable impact
- Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
- Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
- Continuously evolve the website to reflect product launches, positioning updates, and market trends.
- Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
- Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
- Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
- Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume.
- Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
- Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure).
- Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
- Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards.
- Ensure Webflow is used as a scalable, performant growth platform
- Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements.
- Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency.
- Set clear processes and prioritization for web work
- Optimize key conversion paths across the site (product pages, solutions, resources, demos).
- Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
- Partner with demand gen on landing pages and campaign experiences.
- 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment.
- 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling.
- Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
- Proven experience owning and operating a high-traffic, high-impact website.
- Strong hands-on SEO expertise (technical, on-page, and content)
- Strong understanding of B2B buyer journeys and how websites support demand generation.
- Comfortable working with data and analytics to guide decisions.
- Highly organized, detail-oriented, and able to balance strategy with execution.
- A proactive operator who sees problems, proposes solutions, and drives them to completion.
- Experience in DevOps, cloud, or developer-focused products
- Familiarity with marketing automation, personalization, or experimentation tools
- Experience partnering with global teams and supporting international sites
- Basic HTML/CSS knowledge or comfort working closely with developer
- Remote within the U.S or Hybrid from one of our U.S offices.
- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
The anticipated base salary range for this position is between $130,000 and $150,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.
- Accelerating Our Mission to Bring AI to Everything After Code
- Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation
- How Harness runs 16 “startups within a startup” at scale | Jyoti Bansal
- Harness Research Shows AI Visibility Crisis Fueling Security Nightmare
- Harness has been named to the Inc. Power Partner list for software delivery success
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
Note on Fraudulent Recruiting/Offers
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at [email protected]. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.
Top Skills
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
