VIP Marketing Manager

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About the Role:
The Game Developers Conference (GDC) is seeking a strategic, relationship-driven VIP Marketing Manager to lead executive audience development and drive participation in curated matchmaking and high-value networking programs across GDC and its affiliated events.

In this role, you’ll shape the VIP experience from start to finish – developing and executing personalized outreach campaigns that engage C-suite leaders, studio heads, publishers, platform holders, investors, and other key decision-makers in the games industry. You’ll lead the marketing efforts for GDC’s curated networking and matchmaking programs, attracting the right VIP participants and delivering a seamless, first-class journey across every touchpoint – from initial invitation through post-event follow-up.

If you’re excited about building trusted relationships and enabling the business of games, this opportunity was made for you.

Key Responsibilities:

Executive Audience Development

• Identify and engage high-value attendees through targeted campaigns, personal outreach, and segmentation strategies.
• Craft tailored invitations, nurture relationships, and manage all touchpoints throughout the VIP attendee lifecycle.
• Build lasting relationships with VIP attendees to deepen brand loyalty, drive repeat engagement, and grow GDC’s VIP community YoY.
• Maintain and update VIP contact lists in CRM platforms (Salesforce preferred) with precision and attention to detail.

Matchmaking & Networking Program Marketing

• Serve as the marketing lead for structured meeting programs, invite-only networking events, and executive experiences led by GDC’s event production team.
• Collaborate with event production, digital, and sales teams to understand program structure, participant needs, and delivery timelines.
• Ensure high-quality attendee participation by managing outreach, confirming attendance, and coordinating follow-up communication before and after each activation.

Concierge-Style Experience Management

• Provide a premium, white-glove journey for VIP attendees – answering questions, providing personalized details, and solving issues as they arise.
• Act as the first point of contact for VIPs related to networking programs, offering logistical support and consistent communication.
• Support data tracking, analysis, and reporting around VIP engagement, attendance, and feedback to improve future program success.

Internal Alignment & Collaboration

• Work closely with sales and event production teams to ensure VIP targets align with exhibitor and sponsor goals.
• Share insights and opportunities across teams to continually improve outreach, personalization, and conversion.

• 5+ years of experience in executive engagement, VIP marketing, B2B relationship management, or luxury event marketing.
• Adept at building relationships with senior-level stakeholders in games, tech, entertainment, or adjacent sectors.
• Strong project management skills and attention to detail, with the ability to juggle outreach, scheduling, and high-touch service across multiple activations.
• Excellent written and verbal communication skills, including experience with VIP copy and personalization tactics.
• Proficient in Salesforce (or similar CRMs), Microsoft Suite (i.e., Excel, Teams, SharePoint), LinkedIn Sales Navigator, and familiar with digital event tools and matchmaking platforms.
• Highly collaborative, resourceful, and committed to delivering exceptional experiences.
• Bonus points for prior experience in the games industry, executive programs, invite-only event formats, or venture/investor networks.

The pay range for this position is $95,000 - $105,000, depending on experience

This posting will automatically expire on July 7, 2025

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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